{"id":51765,"date":"2019-01-31T11:54:36","date_gmt":"2019-01-31T04:54:36","guid":{"rendered":"http:\/\/nawacita.co\/?p=51765"},"modified":"2019-01-31T11:54:36","modified_gmt":"2019-01-31T04:54:36","slug":"ipb-kenalkan-brand-baru-ipb-university","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2019\/01\/31\/ipb-kenalkan-brand-baru-ipb-university\/","title":{"rendered":"IPB Kenalkan Brand Baru IPB University"},"content":{"rendered":"<p>BOGOR <a href=\"https:\/\/nawacita.co\">Nawacita<\/a> &#8212; Institut Pertanian Bogor (IPB) mengubah nama internasionalnya dari Bogor Agricultural University menjadi IPB University. Perubahan\u00a0<em>brand<\/em>\u00a0disampaikan pada acara Rabuan Bersama Awal Tahun dengan tema \u201cMaju Bersama Menuju IPB Future 4.0\u201d, di Graha Widya Wisuda (GWW), Kampus IPB Dramaga, Kota Bogor, Rabu (30\/1).<\/p>\n<p>\u201cPenamaan Perguruan Tinggi (PT) perlu berhenti sejenak untuk dapat mengevaluasi sampai sejauh mana\u00a0<em>brand<\/em>\u00a0PT-nya diterima khalayak. Evaluasi\u00a0<em>brand<\/em>\u00a0yang dianalogikan dengan menguni seberapa berartinya\u00a0<em>brand<\/em>\u00a0tersebut di mata\u00a0<em>stakeholder,\u201d<\/em>\u00a0kata Rektor IPB Arif Satria <strong><em>,<\/em><\/strong>\u00a0Rabu (30\/1).<\/p>\n<p>Dia menjelaskan, sudah sejak lama telah ada dualisme dalam terjemahan nama IPB ke dalam bahasa Inggris. Meski dalam dualisme tersebut, kata dia, terjemahan \u201cBogor Agricultural Institute\u201d lebih sesuai dengan padanan esensialnya, namun dalam terminalogi umumnya yang kerap digunakan justru \u201cBogor Agricultural University\u201d.<\/p>\n<p>Menurutnya, alasan penggunaan kata university diawali dengan pemikiran bahwa IPB telah lama menawarkan program studi yang lebih banyak dan luas. Tak hanya pada aspek pertanian dan kelautan saja.<\/p>\n<p>\u201cKarena kalau pakai nama\u00a0Bogor Agricultural University\u00a0itu terasa lebih panjang, maka kami sederhanakan menjadi IPB University saja,\u201d katanya.<\/p>\n<p>Dari hasil studi eksplorasi para\u00a0<em>stakeholder,<\/em>\u00a0Arif menjelaskan, kata institut sering diartikan secara sempit oleh calon mahasiswa maupun orang tua mahasiswa. Dengan penamaan kata universitas atau\u00a0<em>university,<\/em>\u00a0hal itu dapat dipandang memiliki asosiasi yang cakupannya lebih luas dan menjanjikan nilai yang lebih tinggi.<\/p>\n<p>Kegiatan\u00a0<em>membranding<\/em>\u00a0ulang itu melihat faktor kebutuhan baru para calon mahasiswa dan\u00a0<em>stakeholder<\/em>\u00a0pada umumnya. Terlebih, kata dia, langkah itu diambil untuk menghadapi persaingan yang semakin ketat dalam\u00a0<em>branding<\/em>sebuah perguruan tinggi yang berintegritas.<\/p>\n<p>\u201cLangkah\u00a0<em>rebranding<\/em>\u00a0ini juga sebagai salah satu janji baru kami agar lebih\u00a0<em>distinctive<\/em>\u00a0dan berbeda dari universitas lain. Janji baru kami kurang lebih adalah inspiring\u00a0<em>innovation with integrity,\u201d<\/em>\u00a0kata Arif.<\/p>\n<p>Sebelumnya, hasil kajian ilmiah tentang perubahan nama\u00a0<em>brand<\/em>\u00a0IPB tersebut sudah disampaikan di berbagai pertemuan dengan\u00a0<em>stakeholder.<\/em>Termasuk di dalam rapat senat akademik. Menurut dia, sebutan bahasa Inggris dan\u00a0<em>tagline<\/em>\u00a0baru itu nantinya akan disahkan melalui keputusan Majelis Wali Amanat (MWA) IPB.<\/p>\n<p>rp<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOGOR Nawacita &#8212; Institut Pertanian Bogor (IPB) mengubah nama internasionalnya dari Bogor Agricultural University menjadi IPB University. Perubahan\u00a0brand\u00a0disampaikan pada acara Rabuan Bersama Awal Tahun dengan tema \u201cMaju Bersama Menuju IPB Future 4.0\u201d, di Graha Widya Wisuda (GWW), Kampus IPB Dramaga, Kota Bogor, Rabu (30\/1). \u201cPenamaan Perguruan Tinggi (PT) perlu berhenti sejenak untuk dapat mengevaluasi sampai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9546],"tags":[],"class_list":{"0":"post-51765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-technology"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPB Kenalkan Brand Baru IPB University - Nawacita<\/title>\n<meta name=\"description\" content=\"IPB) mengubah nama internasionalnya dari Bogor Agricultural University menjadi IPB University\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nawacita.co\/index.php\/2019\/01\/31\/ipb-kenalkan-brand-baru-ipb-university\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPB Kenalkan Brand Baru IPB University - 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