{"id":285052,"date":"2026-06-17T21:44:09","date_gmt":"2026-06-17T14:44:09","guid":{"rendered":"https:\/\/nawacita.co\/?p=285052"},"modified":"2026-06-17T21:44:09","modified_gmt":"2026-06-17T14:44:09","slug":"285052","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2026\/06\/17\/285052\/","title":{"rendered":""},"content":{"rendered":"<p><strong>BWBF 2026 Bekali UMKM Bojonegoro Kuasai Foto Produk dan Copywriting dengan Smartphone<\/strong><\/p>\n<p><strong>Bojonegoro, <a href=\"http:\/\/Nawacita.co\">Nawacita<\/a><\/strong> \u2013 Bojonegoro Wastra Batik Festival (BWBF) 2026 tak sekadar menjadi ajang promosi batik dan ekonomi kreatif. Festival ini juga menjadi ruang belajar bagi pelaku UMKM untuk meningkatkan kemampuan pemasaran digital melalui pemanfaatan smartphone dan teknologi kecerdasan buatan (AI).<\/p>\n<p>Hal itu terlihat dalam talkshow bertajuk &#8220;Product Shoot &amp; Copywriting Cepat: Bikin Wastra Bojonegoro Tampil Premium Hanya Pakai Smartphone&#8221; yang digelar Rabu (17\/6\/2026). Kegiatan tersebut diikuti pelaku UMKM, pelajar, hingga pengunjung BWBF yang ingin mempelajari strategi pemasaran produk di era digital.<\/p>\n<p>AI Visual Content Creator asal Kediri, Bhaot Sudanco, menegaskan bahwa foto produk menjadi faktor utama yang menentukan ketertarikan calon pembeli di marketplace maupun media sosial.<\/p>\n<p>&#8220;Yang pertama dilihat saat belanja online adalah foto produk. Foto yang menarik membuat orang berhenti scroll,&#8221; ujarnya.<\/p>\n<p>Menurut Bhaot, visual merupakan pintu masuk sebuah penjualan. Karena itu, pelaku usaha perlu memahami teknik dasar fotografi agar mampu menampilkan keunggulan produknya secara maksimal.<\/p>\n<p>Ia juga menjelaskan bahwa teknologi AI dapat dimanfaatkan untuk mempercepat pembuatan konten visual. Namun, pengguna tetap harus memahami dasar-dasar fotografi agar hasilnya sesuai dengan karakter produk.<\/p>\n<p>&#8220;AI bisa membantu, tetapi ilmu dasarnya tetap harus diketahui,&#8221; katanya.<\/p>\n<p>Dalam sesi praktik, peserta mendapatkan berbagai tips memotret produk menggunakan smartphone, mulai dari memanfaatkan pencahayaan alami, mengaktifkan fitur grid untuk menjaga komposisi, menggunakan resolusi kamera tertinggi, memastikan fokus gambar tepat, hingga menambahkan properti pendukung agar produk terlihat lebih profesional.<\/p>\n<p>Selain fotografi produk, peserta juga dibekali materi dasar copywriting agar mampu menyusun kalimat promosi yang menarik dan efektif untuk meningkatkan daya saing produk lokal di platform digital.<\/p>\n<p>Pemanfaatan smartphone dinilai menjadi solusi yang mudah dan terjangkau bagi pelaku UMKM untuk menghasilkan konten promosi berkualitas tanpa harus menggunakan peralatan fotografi yang mahal.<\/p>\n<p>Melalui kegiatan ini, Pemerintah Kabupaten Bojonegoro berharap pelaku UMKM semakin adaptif terhadap perkembangan teknologi digital sehingga mampu memperluas pemasaran produk wastra dan berbagai produk unggulan daerah ke pasar yang lebih luas.<\/p>\n<p>Usai mengikuti talkshow, pengunjung BWBF 2026 juga dapat menikmati pameran wastra batik Bojonegoro serta berbagai stan kuliner yang turut memeriahkan festival.<\/p>\n<p>Reporter: Parto Sasmito<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BWBF 2026 Bekali UMKM Bojonegoro Kuasai Foto Produk dan Copywriting dengan Smartphone Bojonegoro, Nawacita \u2013 Bojonegoro Wastra Batik Festival (BWBF) 2026 tak sekadar menjadi ajang promosi batik dan ekonomi kreatif. Festival ini juga menjadi ruang belajar bagi pelaku UMKM untuk meningkatkan kemampuan pemasaran digital melalui pemanfaatan smartphone dan teknologi kecerdasan buatan (AI). Hal itu terlihat [&hellip;]<\/p>\n","protected":false},"author":1638,"featured_media":285053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[5375,16317,112250],"class_list":{"0":"post-285052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi-dan-bisnis","8":"tag-bojonegoro","9":"tag-umkm","10":"tag-wastra-batik-festival"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>- Nawacita<\/title>\n<meta name=\"description\" content=\"Nawacita \u2013 Bojonegoro Wastra Batik Festival (BWBF) 2026 tak sekadar menjadi ajang promosi batik dan ekonomi kreatif. 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