{"id":281287,"date":"2026-05-10T16:04:04","date_gmt":"2026-05-10T09:04:04","guid":{"rendered":"https:\/\/nawacita.co\/?p=281287"},"modified":"2026-05-08T15:31:12","modified_gmt":"2026-05-08T08:31:12","slug":"gaya-hidup-frugal-living-semakin-populer-di-kalangan-anak-muda","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2026\/05\/10\/gaya-hidup-frugal-living-semakin-populer-di-kalangan-anak-muda\/","title":{"rendered":"Gaya Hidup Frugal Living Semakin Populer di Kalangan Anak Muda"},"content":{"rendered":"

Gaya Hidup Frugal Living Semakin Populer di Kalangan Anak Muda<\/h1>\n

JAKARTA, Nawacita<\/a><\/strong> —\u00a0Antropolog Indonesia Prof. Dr. Semiarto Aji Purwanto menilai\u00a0gaya hidup hemat\u00a0atau\u00a0frugal living\u00a0kini semakin diterima di kalangan generasi muda. Alasannya karena hidup hemat tidak lagi dipandang sebagai simbol kekurangan, melainkan bagian dari cara menampilkan diri dan gaya hidup modern.<\/p>\n

\u201cSekarang hemat itu adalah pilihan sadar, karena kita memang mau hemat saja, nggak mau boros,\u201d kata Semiarto, Jumat (8\/5\/2026).<\/p>\n

<\/div>\n

Menurut Guru Besar Antropologi Universitas Indonesia itu, frugal living saat ini tidak lagi sekadar dimaknai sebagai upaya mengurangi pengeluaran. Tetapi berkembang menjadi\u00a0nilai sosial\u00a0baru yang menekankan konsumsi secara wajar dan tidak berlebihan.<\/p>\n

\"\"<\/a>
Ilustrasi. Tren Frugal Living Makin Diminati Generasi Muda.<\/figcaption><\/figure>\n

Ia menilai\u00a0generasi muda\u00a0kini semakin rasional dalam membelanjakan uang dengan mempertimbangkan kesesuaian antara pengeluaran dan manfaat yang diperoleh.<\/p>\n

\n
<\/div>\n<\/div>\n

\u201cApa yang dikeluarkan dan apa yang didapat. Mengeluarkan dengan harga yang masuk akal, yang wajar, dan mendapatkan sesuai dengan apa yang diharapkan,\u201d ujarnya.<\/p>\n

Semiarto mengatakan perubahan tersebut juga dipengaruhi munculnya etika baru di masyarakat urban yang mulai menghindari perilaku konsumsi berlebihan atau over consumption. \u201cJangan boros-boros, jangan over consumption, nggak perlu lagi beli yang mahal-mahal atau yang berlebih, cukup saja,\u201d katanya.<\/p>\n

Menurut dia, gaya hidup hemat saat ini juga berkaitan dengan estetika dan cara generasi muda membangun\u00a0citra diri\u00a0di ruang publik maupun media sosial. \u201cSekarang bicara penampilan itu yang clean, yang bersih, simpel, itu keren,\u201d ujar Semiarto.<\/p>\n

Ia menjelaskan frugal living kini berkembang menjadi bagian dari self-presentation atau cara seseorang menampilkan identitas sosialnya.<\/p>\n

Baca Juga: <\/strong>Kisah Tragis Marie Antoinette, Ratu Prancis yang Suka Bergaya Hidup Mewah<\/a><\/p>\n

\u201cFrugal living bukan sekadar hemat atau pelit, tapi itu adalah cara kita menampilkan diri di publik,\u201d katanya.<\/p>\n

Semiarto menilai telah terjadi perubahan nilai konsumsi di kalangan generasi muda. Yaitu dari yang sebelumnya berorientasi pada simbol status dan pamer kemewahan menjadi penekanan pada\u00a0disiplin diri\u00a0dan konsumsi yang lebih sadar.<\/p>\n

\u201cDalam bahasa antropologi itu kita sebut sebagai reframing, merangkai ulang nilai konsumsi dari sekadar pamer status menjadi disiplin diri,\u201d ujarnya.\u00a0rpblk<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Gaya Hidup Frugal Living Semakin Populer di Kalangan Anak Muda JAKARTA, Nawacita —\u00a0Antropolog Indonesia Prof. Dr. Semiarto Aji Purwanto menilai\u00a0gaya hidup hemat\u00a0atau\u00a0frugal living\u00a0kini semakin diterima di kalangan generasi muda. Alasannya karena hidup hemat tidak lagi dipandang sebagai simbol kekurangan, melainkan bagian dari cara menampilkan diri dan gaya hidup modern. \u201cSekarang hemat itu adalah pilihan sadar, […]<\/p>\n","protected":false},"author":4,"featured_media":281288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[111101,16656,111102,1589],"class_list":{"0":"post-281287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle","8":"tag-frugal-living","9":"tag-gaya-hidup","10":"tag-gaya-hidup-hemat","11":"tag-generasi-muda"},"yoast_head":"\nGaya Hidup Frugal Living Semakin Populer di Kalangan Anak Muda<\/title>\n<meta name=\"description\" content=\"JAKARTA, Nawacita --\u00a0Antropolog Indonesia Prof. Dr. Semiarto Aji Purwanto menilai\u00a0gaya hidup hemat\u00a0atau\u00a0frugal living\u00a0kini semakin diterima\" \/>\n<meta name=\"robots\" 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