{"id":280114,"date":"2026-04-25T11:04:33","date_gmt":"2026-04-25T04:04:33","guid":{"rendered":"https:\/\/nawacita.co\/?p=280114"},"modified":"2026-04-25T09:30:12","modified_gmt":"2026-04-25T02:30:12","slug":"wamenkomdigi-umkm-harus-padukan-kreativitas-dan-teknologi","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2026\/04\/25\/wamenkomdigi-umkm-harus-padukan-kreativitas-dan-teknologi\/","title":{"rendered":"Wamenkomdigi: UMKM Harus Padukan Kreativitas dan Teknologi"},"content":{"rendered":"

Wamenkomdigi: UMKM Harus Padukan Kreativitas dan Teknologi<\/h1>\n

Yogyakarta, Nawacita<\/a><\/strong> | Wakil Menteri Komunikasi dan Digital (Wamenkomdigi) Nezar Patria menegaskan UMKM terbukti menjadi penopang ekonomi saat krisis, namun kini harus beradaptasi dengan memadukan kreativitas dan teknologi untuk tetap bertahan dan tumbuh.<\/p>\n

Wamen Nezar Patria menyatakan UMKM selama ini menjadi sektor paling tangguh dalam menghadapi krisis ekonomi, sekaligus penopang utama stabilitas nasional.<\/p>\n

\u201cUMKM merupakan salah satu sektor yang telah terbukti selama hampir 30 tahun terakhir mampu menahan berbagai guncangan yang terjadi,\u201d ujarnya dalam Entrepreneurs Leadership Conference 2026 di Universitas Gadjah Mada, Yogyakarta, Jumat (24\/04\/2026).<\/p>\n

Menurutnya, tantangan saat ini berbeda karena dipengaruhi ketidakpastian global dan dinamika geopolitik yang semakin kompleks.<\/p>\n

\u201cSituasi ini penuh dengan ketidakpastian dan sangat dinamis, termasuk dipengaruhi oleh kondisi geopolitik saat ini,\u201d jelasnya.<\/p>\n

Dalam kondisi tersebut, Wamen Nezar menekankan pentingnya perubahan strategi bagi pelaku UMKM agar tidak hanya bertahan, tetapi juga berkembang.<\/p>\n

Baca Juga:\u00a0Menkomdigi Tegaskan Perlindungan Anak di Ruang Digital Dimulai dari Rumah<\/a><\/strong><\/p>\n

\u201cStrategi yang dapat dilakukan adalah\u00a0creative-tech fusion<\/i>, yaitu menggabungkan kreativitas dengan platform teknologi,\u201d tegasnya.<\/p>\n

Ia menjelaskan pelaku UMKM perlu mampu mengolah konten, membangun merek, sekaligus memanfaatkan platform digital untuk menjangkau pasar yang lebih luas.<\/p>\n

Data menunjukkan dari sekitar 64 juta UMKM di Indonesia, baru sekitar 40 persen yang masuk ke ekosistem digital.<\/p>\n

Di sisi lain, penetrasi internet telah mencapai lebih dari 80 persen populasi atau sekitar 231 juta penduduk.<\/p>\n

Kondisi ini membuka peluang besar, tetapi juga menuntut kesiapan pelaku usaha dalam memanfaatkan teknologi secara optimal.<\/p>\n

\u201cKita tidak lagi berbicara soal konektivitas, melainkan\u00a0meaningful connectivity<\/i>, yaitu konektivitas yang memberikan makna bagi pertumbuhan,\u201d ujar Wamen Nezar.<\/p>\n

Baca Juga:\u00a0Menkomdigi: Perempuan dan Anak Kian Rentan jadi Korban Sextortion di Ruang Digital<\/a><\/strong><\/p>\n

Ia menambahkan tantangan utama UMKM saat ini bukan hanya akses, tetapi kemampuan mengelola kehadiran digital.<\/p>\n

\u201cYang menjadi tantangan adalah bagaimana mengelola akun, menerapkan digital marketing, serta membangun audiens untuk memperluas jangkauan pasar,\u201d jelasnya.<\/p>\n

Untuk menjawab kebutuhan tersebut, pemerintah menghadirkan program peningkatan kapasitas digital bagi UMKM.<\/p>\n

\u201cDi Kemkomdigi terdapat program yang disebut UMKM Go Digital,\u201d ujarnya.<\/p>\n

Melalui program ini, pelaku UMKM dapat mengakses pelatihan pemasaran digital hingga pemanfaatan kecerdasan buatan untuk meningkatkan daya saing usaha.<\/p>\n

\u201cPelaku UMKM dapat mempelajari digital marketing serta adopsi teknologi AI untuk mengoptimalkan bisnis,\u201d tegasnya. kmdg<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Wamenkomdigi: UMKM Harus Padukan Kreativitas dan Teknologi Yogyakarta, Nawacita | Wakil Menteri Komunikasi dan Digital (Wamenkomdigi) Nezar Patria menegaskan UMKM terbukti menjadi penopang ekonomi saat krisis, namun kini harus beradaptasi dengan memadukan kreativitas dan teknologi untuk tetap bertahan dan tumbuh. Wamen Nezar Patria menyatakan UMKM selama ini menjadi sektor paling tangguh dalam menghadapi krisis ekonomi, […]<\/p>\n","protected":false},"author":1459,"featured_media":280118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9546],"tags":[110514,110513,39124,1632,16317,110515,21135,87419],"class_list":{"0":"post-280114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-creative-tech-fusion","9":"tag-entrepreneurs-leadership-conference-2026","10":"tag-kreativitas","11":"tag-teknologi","12":"tag-umkm","13":"tag-umkm-go-digital","14":"tag-universitas-gadjah-mada","15":"tag-wakil-menteri-komunikasi-dan-digital-nezar-patria"},"yoast_head":"\nWamenkomdigi: UMKM Harus Padukan Kreativitas dan Teknologi<\/title>\n<meta name=\"description\" content=\"Yogyakarta, Nawacita | Wakil Menteri Komunikasi dan Digital (Wamenkomdigi) Nezar 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