{"id":277100,"date":"2026-03-18T12:35:49","date_gmt":"2026-03-18T05:35:49","guid":{"rendered":"https:\/\/nawacita.co\/?p=277100"},"modified":"2026-03-18T12:26:19","modified_gmt":"2026-03-18T05:26:19","slug":"tren-berubah-wisatawan-jatim-kini-lebih-pilih-penginapan-non-bintang","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2026\/03\/18\/tren-berubah-wisatawan-jatim-kini-lebih-pilih-penginapan-non-bintang\/","title":{"rendered":"Tren Berubah, Wisatawan Jatim Kini Lebih Pilih Penginapan Non-Bintang"},"content":{"rendered":"

Tren Berubah, Wisatawan Jatim Kini Lebih Pilih Penginapan Non-Bintang<\/h1>\n

Surabaya, Nawacita.co<\/a><\/strong> \u2013 Tren konsumsi wisatawan di Jawa Timur mulai mengalami pergeseran seiring kebijakan efisiensi, terutama dalam pemilihan akomodasi.<\/p>\n

Kepala Dinas Kebudayaan dan Pariwisata Jatim, Evy Afianasari, mengungkapkan wisatawan kini cenderung memilih penginapan non-bintang seperti wisma di desa wisata dibanding hotel berbintang.<\/p>\n

Menurutnya, fenomena ini juga sejalan dengan data Badan Pusat Statistik (BPS) yang mencatat penurunan tingkat hunian wisatawan mancanegara di hotel bintang lima. Di sisi lain, destinasi berbasis alam dan desa wisata justru semakin diminati.<\/p>\n

\u201cJawa Timur dikenal dengan wisata alam, sehingga banyak wisatawan lebih memilih menginap di wisma-wisma yang dekat dengan destinasi,\u201d ujarnya saat dikonfirmasi pada Rabu (18\/3\/2026).<\/p>\n

Baca Juga:\u00a0Sarangan, KBS, dan Jatim Park Jadi Primadona Wisata Lebaran 2026<\/a><\/strong><\/p>\n

Menyikapi hal tersebut, Pemprov Jatim mendorong standarisasi penginapan non-bintang agar tetap memberikan layanan yang berkualitas. Langkah ini diharapkan mampu menjaga kenyamanan wisatawan sekaligus meningkatkan daya saing sektor pariwisata daerah.<\/p>\n

Di sisi lain, pemerintah juga mendorong kolaborasi antara pelaku hotel berbintang dengan pengelola penginapan di desa wisata.<\/p>\n

“Skema kerja sama ini dinilai dapat menjadi solusi atas kekhawatiran turunnya okupansi hotel, sekaligus memastikan standar pelayanan tetap terjaga di seluruh jenis akomodasi,” terang Evy.<\/p>\n

Dengan strategi tersebut, Pemprov Jatim optimistis sektor pariwisata tetap tumbuh meski terjadi perubahan pola konsumsi wisatawan.<\/p>\n

Reporter: Alus<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tren Berubah, Wisatawan Jatim Kini Lebih Pilih Penginapan Non-Bintang Surabaya, Nawacita.co \u2013 Tren konsumsi wisatawan di Jawa Timur mulai mengalami pergeseran seiring kebijakan efisiensi, terutama dalam pemilihan akomodasi. Kepala Dinas Kebudayaan dan Pariwisata Jatim, Evy Afianasari, mengungkapkan wisatawan kini cenderung memilih penginapan non-bintang seperti wisma di desa wisata dibanding hotel berbintang. Menurutnya, fenomena ini juga […]<\/p>\n","protected":false},"author":1459,"featured_media":277101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29694],"tags":[108294,21259,109282,87366,173,28826,109283,21595],"class_list":{"0":"post-277100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jatim","8":"tag-akomodasi","9":"tag-badan-pusat-statistik-bps","10":"tag-dispudbar-jatim","11":"tag-hotel-berbintang","12":"tag-jatim","13":"tag-penginapan","14":"tag-penginapan-non-bintang","15":"tag-wisatawan"},"yoast_head":"\nTren Berubah, Wisatawan Jatim Kini Lebih Pilih Penginapan Non-Bintang<\/title>\n<meta name=\"description\" content=\"Surabaya, Nawacita.co \u2013 Tren konsumsi wisatawan di Jawa Timur mulai mengalami pergeseran seiring kebijakan efisiensi, terutama dalam\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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