{"id":273833,"date":"2026-02-06T16:18:07","date_gmt":"2026-02-06T09:18:07","guid":{"rendered":"https:\/\/nawacita.co\/?p=273833"},"modified":"2026-02-08T18:23:07","modified_gmt":"2026-02-08T11:23:07","slug":"keseruan-umkm-bojonegoro-saat-belajar-bikin-video-promosi-produk-dengan-ai","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2026\/02\/06\/keseruan-umkm-bojonegoro-saat-belajar-bikin-video-promosi-produk-dengan-ai\/","title":{"rendered":"Keseruan UMKM Bojonegoro saat Belajar Bikin Video Promosi Produk dengan AI"},"content":{"rendered":"

Bojonegoro, Nawacita.co<\/strong> – Puluhan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Bojonegoro, Jawa Timur, mengikuti pelatihan pembuatan video promosi produk berbasis Artificial Intelligence (AI), Jumat (6\/2\/2026).<\/p>\n

Kegiatan tersebut berlangsung di aula lantai II Dinas Perdagangan, Koperasi, dan Usaha Mikro Kabupaten Bojonegoro.<\/p>\n

Pelatihan ini diikuti UMKM yang tergabung dalam Pusat Kreativitas Bojonegoro (PUSKAB). Para peserta dibekali keterampilan membuat video promosi hanya dari foto produk masing-masing dengan memanfaatkan aplikasi AI gratis, yang selanjutnya dapat dibagikan melalui media sosial.<\/p>\n

Ketua PUSKAB, Adib Nurdiyanto, mengatakan pelatihan ini bertujuan membantu pelaku UMKM agar memiliki materi promosi yang menarik dan profesional sehingga mampu meningkatkan penjualan.<\/p>\n

Baca Juga:\u00a0Momen Ketua PWI Bojonegoro Ikut Retret Kebangsaan di Pusdiklat Kemenhan<\/a><\/strong><\/p>\n

\u201cSelama ini kalau membuat video promosi harus mengundang talent dan membutuhkan biaya. Sekarang tidak perlu lagi, karena bisa digantikan oleh tokoh atau model yang dibuat dengan teknologi AI,\u201d jelas Adib.<\/p>\n

Salah satu peserta, Lidya Kristiana, mengaku menyesal baru mengetahui adanya metode promosi yang mudah, murah, dan efektif melalui AI.<\/p>\n

\u201cMenyesal kenapa tidak dari dulu tahu dan belajar ini. Dengan foto produk dan video yang lebih baik, pemasaran juga jadi lebih maksimal. Semoga ke depan ada pelatihan lanjutan supaya saya tidak menyesal lagi,\u201d ungkapnya.<\/p>\n

Peserta lainnya, Agus Budi Utama, mengaku memperoleh banyak pengetahuan baru, khususnya terkait pemanfaatan AI untuk promosi produk.<\/p>\n

\u201cHarapannya produk saya bisa lebih laris dan ke depan usahanya semakin prospektif,\u201d ujar pelaku usaha rice bowl tersebut.<\/p>\n

Baca Juga:\u00a0Cegah Penyebaran PMK, Disnakkan Bojonegoro Monitoring Sapi di Pasar Hewan<\/a><\/strong><\/p>\n

Sementara itu, Winarti, penjahit asal Kecamatan Balen, menilai penggunaan AI untuk promosi produk masih jarang dilakukan oleh pelaku usaha sejenis dirinya.<\/p>\n

\u201cPadahal hasilnya sangat bagus dan sangat direkomendasikan,\u201d katanya.<\/p>\n

Sementara Kepala Dinas Perindustrian dan Tenaga Kerja Kabupaten Bojonegoro turut mengapresiasi pelaksanaan pelatihan ini.<\/p>\n

Menurutnya, kegiatan tersebut menjadi langkah percepatan yang dilakukan komunitas dalam membantu anggotanya, khususnya dalam pembuatan video promosi produk guna meningkatkan penjualan UMKM.<\/p>\n

Ia menambahkan, kemampuan atau soft skill pemanfaatan AI sangat penting bagi pelaku UMKM.<\/p>\n

\u201cDi era sekarang, promosi menjadi kunci agar produk dikenal luas. Apalagi jika promosinya menarik dan viral, tentu peluang untuk dikenal masyarakat semakin besar,\u201d ujarnya.<\/p>\n

Baca Juga:\u00a0Bupati Bojonegoro Lantik 201 ASN Pemkab di Kayangan Api, Kobarkan Semangat Pelayanan Publik<\/a><\/strong><\/p>\n

Pada kesempatan yang sama, perwakilan Badan Riset dan Inovasi Daerah (BRIDA) Kabupaten Bojonegoro, Kasubbag Umum dan Kepegawaian Agus Purnomo, turut menjelaskan keberadaan lembaga tersebut.<\/p>\n

Ia menyampaikan bahwa BRIDA Bojonegoro resmi dibentuk melalui pengesahan Raperda SOTK pada Oktober 2025.<\/p>\n

Lembaga ini bertugas memperkuat kajian, penelitian, dan inovasi berbasis ilmiah guna mendukung kebijakan pemerintah daerah, sekaligus mengambil alih fungsi penelitian dan pengembangan (litbang) yang sebelumnya berada di bawah Bappeda.<\/p>\n

\u201cBRIDA berada di bawah Pemerintah Daerah dan dibentuk secara kolaboratif serta inovatif. Program dan pembentukannya dikoordinasikan langsung dengan BRIN. Diharapkan BRIDA menjadi pengungkit pertumbuhan ekonomi daerah sekaligus mitra kolaborasi dalam menyelesaikan berbagai persoalan berbasis riset,\u201d jelas Agus.<\/p>\n

Reporter: Parto Sasmito<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bojonegoro, Nawacita.co – Puluhan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Bojonegoro, Jawa Timur, mengikuti pelatihan pembuatan video promosi produk berbasis Artificial Intelligence (AI), Jumat (6\/2\/2026). Kegiatan tersebut berlangsung di aula lantai II Dinas Perdagangan, Koperasi, dan Usaha Mikro Kabupaten Bojonegoro. Pelatihan ini diikuti UMKM yang tergabung dalam Pusat Kreativitas Bojonegoro (PUSKAB). Para […]<\/p>\n","protected":false},"author":1539,"featured_media":273834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29694],"tags":[107692,5375,81325],"class_list":{"0":"post-273833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jatim","8":"tag-belajar-video-produk","9":"tag-bojonegoro","10":"tag-umkm-bojonegoro"},"yoast_head":"\nKeseruan UMKM Bojonegoro saat Belajar Bikin Video Promosi Produk dengan AI - Nawacita<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nawacita.co\/index.php\/2026\/02\/06\/keseruan-umkm-bojonegoro-saat-belajar-bikin-video-promosi-produk-dengan-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keseruan UMKM Bojonegoro saat Belajar Bikin Video Promosi Produk dengan AI - Nawacita\" \/>\n<meta property=\"og:description\" content=\"Bojonegoro, Nawacita.co – Puluhan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Bojonegoro, Jawa Timur, mengikuti pelatihan pembuatan video promosi produk berbasis Artificial Intelligence (AI), Jumat (6\/2\/2026). 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