{"id":270497,"date":"2026-01-05T12:05:51","date_gmt":"2026-01-05T05:05:51","guid":{"rendered":"https:\/\/nawacita.co\/?p=270497"},"modified":"2026-01-05T11:11:09","modified_gmt":"2026-01-05T04:11:09","slug":"viral-paspampres-jualan-lumpia-basah-di-bandung-ternyata-ini-sosok-aslinya","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2026\/01\/05\/viral-paspampres-jualan-lumpia-basah-di-bandung-ternyata-ini-sosok-aslinya\/","title":{"rendered":"Viral! \u201cPaspampres\u201d Jualan Lumpia Basah di Bandung, Ternyata Ini Sosok Aslinya"},"content":{"rendered":"

Viral! \u201cPaspampres\u201d Jualan Lumpia Basah di Bandung, Ternyata Ini Sosok Aslinya<\/h1>\n

Bandung, Nawacita<\/a><\/strong> – Jika biasanya penjual lumpia basah identik dengan kaos oblong, berbeda dengan salah satu penjual lumpia basah di Kota Bandung yang satu ini.<\/p>\n

Menggunakan setelan ala-ala \u201cPaspampres\u201d lengkap dengan jas hitam, dasi merah dan sepatu formal, penjual lumpia basah di Jalan Ir. H. Djuanda dago tersebut berhasil menyita perhatian publik hingga viral di media sosial.<\/p>\n

Meski berbadan tegap dan potongan rambut cepak, namun tangan terampilnya terlihat mahir dalam mengolah tauge dan kulit lumpia di atas wajan panas.<\/p>\n

Ialah Agus Hidayat, seorang penjual jajanan Lumpia Basah D\u2019Cepot yang viral di media sosial. Dagangan kaki lima milik Agus itu viral karena gaya nyentriknya saat berjualan yang terlihat seperti pasukan pengaman presiden atau Paspampres.<\/p>\n

Ide tersebut diakui agus tidak sengaja terbesit di pikirannya saat berdiskusi dengan keempat temannya yang sama-sama berprofesi sebagai pedagang.<\/p>\n

\"Paspampres
Potret Agus Hidayat, Pejula Lumpia Basah yang viral karena berpenampilan Paspampres. Foto: Nawacita\/Niko.<\/figcaption><\/figure>\n

\u201cKita kan suka telepon-teleponan, cari ide yang nyentrik sama teman-teman semuanya. Akhirnya kita semua memutuskan pakai jas,\u201d kata Agus saat diwawancarai Senin (5\/1\/2026).<\/p>\n

Awalnya ia sempat berganti-ganti pakaian dari mulai batik, baju adat sunda berwarna putih hingga setelan Paspampres yang sukses melariskan dagangannya saat ini.<\/p>\n

\u201cUdah pakai jas, pakai baju Kang Dedi Mulyadi yang putih-putih, terus pakai batik juga dan akhirnya saya sendiri memutuskan untuk menggunakan jas terus-terusan,\u201d ucap dia.<\/p>\n

Meski sempat malu ketika awal memakai pakaian nyentrik tersebut, tapi Agus tetap bersikeras untuk menjadikan gaya tersebut sebagai ciri khas. Ia pun sudah tidak memperdulikan sorotan negatif dari orang-orang yang melihat dirinya.<\/p>\n

Agus menuturkan, dirinya pertama viral ketika diliput oleh beberapa food vlogger yang tidak sengaja datang ke lapak dagangannya saat ia sudah mengenakan setelan Paspampres. Tak disangka video tersebut viral di media sosial dan menyita banyak perhatian netizen Kota Bandung bahkan luar daerah.<\/p>\n

Baca Juga:\u00a0Viral! Pedagang Bakmi di Bandung Jual 200 Mangkuk Sehari, Ternyata Pakai Daging Babi<\/a><\/strong><\/p>\n

\u201cPertama masuk ke sini Info Kuliner Bandung, terus yang kedua itu yang viral sama Teh Beti. Nah, di situ viralnya luar biasa,\u201d ungkap Agus.<\/p>\n

Ia mengaku sejak dirinya viral di media sosial, para pembeli terus berdatangan setiap saat dari awal jam buka pada pukul 09.00 hingga sore atau malam hari sampai dagangannya habis. Hal itu membuat omset penjualannya naik dua kali lipat hingga Rp 2,4 juta per hari dengan jumlah porsi yang terjual hingga 200 porsi lebih.<\/p>\n

\u201cSemakin ramai, semakin meningkat yang beli semakin penasaran dan alhamdulillah dari yang beli satu dimakan di sini, mereka pada bungkus. Ada yang bungkus tiga, ada yang bungkus empat,\u201d tutur dia.<\/p>\n

Agus sendiri saat ini masih terus mengembangkan jualannya melalui media sosial. Bahkan ia mempunyai akun khusus untuk berjualan. Di samping itu, ia juga sering melakukan live di media sosial TikTok untuk memperkenalkan dagang dan gaya nyentriknya saat berjualan.<\/p>\n

Reporter: Niko<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Viral! \u201cPaspampres\u201d Jualan Lumpia Basah di Bandung, Ternyata Ini Sosok Aslinya Bandung, Nawacita – Jika biasanya penjual lumpia basah identik dengan kaos oblong, berbeda dengan salah satu penjual lumpia basah di Kota Bandung yang satu ini. Menggunakan setelan ala-ala \u201cPaspampres\u201d lengkap dengan jas hitam, dasi merah dan sepatu formal, penjual lumpia basah di Jalan Ir. 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