{"id":268530,"date":"2025-12-12T14:04:24","date_gmt":"2025-12-12T07:04:24","guid":{"rendered":"https:\/\/nawacita.co\/?p=268530"},"modified":"2025-12-12T14:14:12","modified_gmt":"2025-12-12T07:14:12","slug":"kolaborasi-mahasiswa-umkm-buket-kreatif-jadi-jalan-baru-ekonomi-balongsari","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2025\/12\/12\/kolaborasi-mahasiswa-umkm-buket-kreatif-jadi-jalan-baru-ekonomi-balongsari\/","title":{"rendered":"Kolaborasi Mahasiswa\u2013UMKM: Buket Kreatif Jadi Jalan Baru Ekonomi Balongsari"},"content":{"rendered":"<h1>Kolaborasi Mahasiswa\u2013UMKM: Buket Kreatif Jadi Jalan Baru Ekonomi Balongsari<\/h1>\n<p><strong>Surabaya, <a href=\"https:\/\/nawacita.co\">Nawacita.co<\/a><\/strong> &#8211; Mahasiswa KKN Universitas 17 Agustus 1945 (UNTAG) Surabaya menghadirkan pelatihan \u201cBouquetpreneur: Dari Buket Estetik Menuju Cuan Fantastik\u201d bagi pelaku ekonomi di Kelurahan Balongsari, Surabaya.<\/p>\n<p>Mereka menghadirkan perpaduan keterampilan merangkai buket dan strategi digital marketing. Dosen pembimbing lapangan, Wahyu Kuncoro, menjelaskan bahwa pelatihan ini dirancang untuk membantu UMKM beradaptasi dengan tuntutan pemasaran modern.<\/p>\n<p>\u201cKami ingin memberikan keterampilan yang praktis, aplikatif, dan bisa langsung digunakan peserta untuk mengembangkan usahanya,\u201d ujarnya.<\/p>\n<p>Wahyu menjelaskan, sesi pertama diisi lima mahasiswa bimbingannya bernama Niken, Bintang, Ansel, Irfan, dan Friesta. Mereka mengajarkan pentingnya identitas visual dalam bisnis.<\/p>\n<p>&#8220;Peserta diajak membuat moodboard sebagai acuan desain, kemudian mempraktikkan pembuatan poster digital untuk kebutuhan unggahan Instagram,&#8221; Ucap Wahyu.<\/p>\n<p><strong>Baca Juga:\u00a0<a href=\"https:\/\/nawacita.co\/index.php\/2025\/12\/12\/rsud-aceh-tamiang-hidup-kembali-tim-unair-soetomo-lakukan-operasi-perdana-pascabencana\/\">RSUD Aceh Tamiang Hidup Kembali: Tim UNAIR Soetomo Lakukan Operasi Perdana Pascabencana<\/a><\/strong><\/p>\n<p>Wahyu menambahkan bawah upaya ini menjadi bekal agar produk buket tampil lebih menarik dan kompetitif di pasar online.<\/p>\n<p>Peserta kebanyakan UMKM dan ibu rumah tangga belajar memilih warna, memadukan dekorasi, hingga merangkai buket sederhana yang layak jual. Antusiasme begitu terasa, terlihat dari keseriusan peserta menghasilkan karya pertama mereka.<\/p>\n<p>&#8220;Selain keahlian merangkai buket, peserta juga mendapatkan pemahaman tentang strategi pemasaran yang relevan dengan era digital,&#8221; ungkap Wahyu.<\/p>\n<p>Wahyu menegaskan, hal tersebut agar para peserta yang ikut work shop ini dapat membuka peluang usaha baru sekaligus meningkatkan kemampuan promosi produk yang sudah dimiliki.<\/p>\n<p>Harapannya, keterampilan yang dibangun melalui program Bouquetpreneur ini dapat memacu kreativitas, memperluas jangkauan pemasaran, dan memperkuat daya saing UMKM Balongsari di tengah industri kreatif yang terus berkembang.<\/p>\n<p><strong>Reporter: Alus<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolaborasi Mahasiswa\u2013UMKM: Buket Kreatif Jadi Jalan Baru Ekonomi Balongsari Surabaya, Nawacita.co &#8211; Mahasiswa KKN Universitas 17 Agustus 1945 (UNTAG) Surabaya menghadirkan pelatihan \u201cBouquetpreneur: Dari Buket Estetik Menuju Cuan Fantastik\u201d bagi pelaku ekonomi di Kelurahan Balongsari, Surabaya. Mereka menghadirkan perpaduan keterampilan merangkai buket dan strategi digital marketing. Dosen pembimbing lapangan, Wahyu Kuncoro, menjelaskan bahwa pelatihan ini [&hellip;]<\/p>\n","protected":false},"author":1459,"featured_media":268531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29694],"tags":[104973,104974,33225,16317,16372,43751],"class_list":{"0":"post-268530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jatim","8":"tag-bouquetpreneur","9":"tag-kelurahan-balongsari","10":"tag-mahasiswa-kkn","11":"tag-umkm","12":"tag-universitas-17-agustus-1945","13":"tag-untag"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kolaborasi Mahasiswa\u2013UMKM: Buket Kreatif Jadi Jalan Baru Ekonomi Balongsari<\/title>\n<meta name=\"description\" content=\"Surabaya, Nawacita.co - Mahasiswa KKN Universitas 17 Agustus 1945 (UNTAG) Surabaya menghadirkan pelatihan \u201cBouquetpreneur: Dari Buket Estetik\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nawacita.co\/index.php\/2025\/12\/12\/kolaborasi-mahasiswa-umkm-buket-kreatif-jadi-jalan-baru-ekonomi-balongsari\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kolaborasi Mahasiswa\u2013UMKM: Buket Kreatif Jadi Jalan Baru Ekonomi Balongsari\" \/>\n<meta property=\"og:description\" content=\"Surabaya, Nawacita.co - 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