{"id":255570,"date":"2025-08-03T09:07:45","date_gmt":"2025-08-03T02:07:45","guid":{"rendered":"https:\/\/nawacita.co\/?p=255570"},"modified":"2025-08-02T09:03:55","modified_gmt":"2025-08-02T02:03:55","slug":"ceo-apple-akhirnya-angkat-bicara-soal-keadaan-internal-perusahaan","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2025\/08\/03\/ceo-apple-akhirnya-angkat-bicara-soal-keadaan-internal-perusahaan\/","title":{"rendered":"CEO Apple Akhirnya Angkat Bicara Soal Keadaan Internal Perusahaan"},"content":{"rendered":"

CEO Apple Akhirnya Angkat Bicara Soal Keadaan Internal Perusahaan<\/h1>\n

Jakarta, Nawacita <\/a><\/strong>– CEO Apple Tim Cook buka suara soal fokus perusahaannya terkait Artificial Intelligence (AI). Investasi perusahaan disebutnya akan meningkat untuk teknologi tersebut secara signifikan.<\/p>\n

Apple diketahui belum mengumumkan akuisisi atau inisiatif besar dalam laporan kinerjanya di kuartal-II (Q2) 2025. Cook mengatakan tidak pernah terpaku pada ukuran suatu perusahaan. Terpenting, perusahaan bisa membantu mengembangkan layanan AI-nya.<\/p>\n

“Kami terbuka pada merger dan akuisisi yang mempercepat peta jalan kami,” jelas Tim Cook, Jumat (1\/8\/2025).<\/p>\n

\"\"<\/a>
Ilustrasi.<\/figcaption><\/figure>\n

“Kami tidak terpaku pada ukuran perusahaan, meskipun perusahaan yang telah kami akuisisi kecil di tahun ini,” dia menambahkan.<\/p>\n

Sepanjang tahun 2025, Tim Cook mengatakan Apple telah mengakuisisi sekitar tujuh perusahaan. Namun tak semua berfokus pada AI.<\/p>\n

“Kami meningkatkan investasi secara signifikan. Kami melakukannya pada kuartal Juni. Kami akan melakukannya lagi pada kuartal September,” kata Tim Cook.<\/p>\n

Bukan hanya akuisisi perusahaan lain, Apple juga tengah melakukan pengaturan ulang staf internalnya. Diharapkan bisa berfokus pada teknologi AI.<\/p>\n

Sementara itu, Kepala Keuangan Apple Kevan Parekh mengatakan perusahaan memiliki model hibrida untuk investasi. Mereka bisa mendapatkan akses ke sistem lewat mitra dan memasukkannya dalam biaya operasional.<\/p>\n

“Sebagian besar pendorong pertumbuhan yang Anda lihat sekarang didorong oleh sejumlah investasi terkait dengan AI,” ucap Parekh.<\/p>\n

Apple Catat Pertumbuhan, Tapi…<\/h3>\n

Apple membukukan pendapatan sebesar US$94,04 miliar atau naik hampir 10% dibanding periode yang sama tahun lalu, dan jauh melebihi proyeksi analis sebesar US$89,54 miliar. Laba per saham juga mencapai US$1,57, di atas estimasi pasar US$1,43 per saham.<\/p>\n

Kepala Eksekutif Apple, Tim Cook, mengakui bahwa sebagian konsumen mempercepat pembelian iPhone untuk menghindari dampak tarif, yang secara tidak langsung membantu lonjakan penjualan.<\/p>\n

“Kami melihat adanya pembelian yang dipercepat di awal kuartal karena pengumuman tarif,” ujar Cook dalam wawancara eksklusif dengan Reuters.<\/p>\n

Ia juga menyebut bahwa jumlah pengguna aktif iPhone mencapai rekor tertinggi di semua wilayah geografis.<\/p>\n

iPhone, yang menjadi produk andalan Apple, mencatatkan penjualan sebesar US$44,58 miliar, naik 13,5% dari tahun lalu dan melampaui ekspektasi analis sebesar US$40,22 miliar.<\/p>\n

Cook juga menyebut bahwa basis pengguna aktif iPhone mencapai rekor tertinggi di seluruh wilayah, menandakan loyalitas pelanggan yang kuat meski dihantam isu harga.<\/p>\n

Baca Juga: <\/strong>iOS 18 Bermasalah, Apple Hapus Fitur Baru demi Stabilitas<\/a><\/p>\n

Mengantisipasi tekanan tarif yang terus membayangi, Apple mulai mengalihkan sebagian produksinya dari Tiongkok ke negara-negara lain. Produksi iPhone untuk pasar AS kini mulai banyak dilakukan di India, sedangkan Mac dan Apple Watch diproduksi di Vietnam.<\/p>\n

Namun, ketidakpastian soal tarif masih menghantui. Meski beberapa produk Apple masih mendapatkan pengecualian, kebijakan baru dapat berdampak signifikan, terutama di pasar Amerika Serikat yang mencatatkan pertumbuhan 9,3% menjadi US$41,2 miliar.<\/p>\n

Selain tarif, Apple juga menghadapi tantangan lain, yaitu teknologi kecerdasan buatan (AI). Meski raksasa teknologi seperti Microsoft dan Nvidia meroket di tengah tren AI, saham Apple justru melemah 17% sepanjang 2025. Investor menilai Apple tertinggal dalam integrasi AI ke dalam produknya.<\/p>\n

Apple bahkan menunda peluncuran versi baru asisten virtual Siri yang dilengkapi AI. Meski begitu, Cook menyatakan pihaknya sedang membuat kemajuan dan kini meningkatkan investasi secara besar-besaran di sektor AI.<\/p>\n

“Apple selalu mengutamakan penyederhanaan teknologi canggih agar mudah digunakan dan dapat diakses semua orang, dan inilah inti dari strategi AI kami,” kata Cook.<\/p>\n

Dampak Tarif Trump ke Apple<\/h3>\n

Tekanan tarif Trump turut berdampak pada bisnis Apple. Raksasa Cupertino ini mencatatkan kerugian besar akibat dampak langsung dari kebijakan tarif tersebut.<\/p>\n

Apple mengungkap tarif tersebut menambah beban biaya sebesar US$800 juta (sekitar Rp13 triliun) pada kuartal Juni dan diperkirakan membengkak hingga US$1,1 miliar (sekitar Rp17 triliun) untuk kuartal berikutnya.\u00a0cnbc<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

CEO Apple Akhirnya Angkat Bicara Soal Keadaan Internal Perusahaan Jakarta, Nawacita – CEO Apple Tim Cook buka suara soal fokus perusahaannya terkait Artificial Intelligence (AI). Investasi perusahaan disebutnya akan meningkat untuk teknologi tersebut secara signifikan. Apple diketahui belum mengumumkan akuisisi atau inisiatif besar dalam laporan kinerjanya di kuartal-II (Q2) 2025. Cook mengatakan tidak pernah terpaku […]<\/p>\n","protected":false},"author":4,"featured_media":255575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9546],"tags":[63495,98249,98250],"class_list":{"0":"post-255570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-artificial-intelligence-ai","9":"tag-ceo-apple","10":"tag-perusahaan-apple"},"yoast_head":"\nCEO Apple Akhirnya Angkat Bicara Soal Keadaan Internal Perusahaan<\/title>\n<meta name=\"description\" content=\"Jakarta, Nawacita - CEO Apple Tim Cook buka suara soal fokus perusahaannya terkait Artificial Intelligence (AI).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nawacita.co\/index.php\/2025\/08\/03\/ceo-apple-akhirnya-angkat-bicara-soal-keadaan-internal-perusahaan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO Apple Akhirnya Angkat Bicara Soal Keadaan Internal Perusahaan\" \/>\n<meta property=\"og:description\" content=\"Jakarta, Nawacita - 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