{"id":251720,"date":"2025-06-23T12:05:25","date_gmt":"2025-06-23T05:05:25","guid":{"rendered":"https:\/\/nawacita.co\/?p=251720"},"modified":"2025-06-23T11:27:42","modified_gmt":"2025-06-23T04:27:42","slug":"gerakan-wisata-bersih-di-lovina-wamenpar-dorong-citra-bali-lebih-bersih-dan-merata","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2025\/06\/23\/gerakan-wisata-bersih-di-lovina-wamenpar-dorong-citra-bali-lebih-bersih-dan-merata\/","title":{"rendered":"Gerakan Wisata Bersih di Lovina: Wamenpar Dorong Citra Bali Lebih Bersih dan Merata"},"content":{"rendered":"

Gerakan Wisata Bersih di Lovina: Wamenpar Dorong Citra Bali Lebih Bersih dan Merata<\/h1>\n

Buleleng, Nawacita<\/a><\/strong> | Kementerian Pariwisata (Kemenpar) mengaktivasi program Gerakan Wisata Bersih (GWB) di Pantai Lovina, Buleleng, Bali, sebagai langkah nyata mendorong penyebaran wisatawan dari wilayah Bali Selatan ke Bali Utara. Inisiatif ini diharapkan menjadi katalis pemerataan ekonomi pariwisata yang lebih adil, berkualitas, dan berkelanjutan.<\/p>\n

Wakil Menteri Pariwisata (Wamenpar) Ni Luh Puspa mengatakan, overtourism di Bali saat ini masih menjadi isu yang sensitif. Padahal yang terjadi bukanlah overtourism, melainkan kegiatan wisatawan yang masih banyak terpusat di Bali bagian selatan.<\/p>\n

“Bagaimana mengawali untuk menyebarkan turis ini bisa sampai ke Bali Barat, Bali Utara, juga Bali Timur, adalah dengan hal mendasar. Kita harus membuat satu inisiatif yang menaikkan nama tempat itu dan GWB inilah salah satunya, maka kita pilih Pantai Lovina sebagai lokasi kegiatan,” ujar Wamenpar Ni Luh Puspa di Pantai Lovina, Bali, Minggu (22\/6\/2025).<\/p>\n

Ia menekankan bahwa kebersihan menjadi faktor kunci dalam menciptakan pengalaman wisata yang berkualitas. Ketika destinasi terlihat bersih, wisatawan akan merasa lebih nyaman dan betah.<\/p>\n

\"\"
Wakil Menteri Pariwisata Ni Luh Puspa dalam “Gerakan Wisata Bersih (GWB)” di Pantai Lovina, Buleleng, Bali (22\/06\/2025). (Foto: humas kemenpar)<\/figcaption><\/figure>\n

“Apa itu? Pengalaman ketika datang bersih atau tidak (destinasinya), itu saja sudah mempengaruhi keinginan (wisatawan). Ketika baru dilantik, saya sudah mendapatkan banyak sekali pesan bahwa destinasi kita kotor, toilet tidak bersih, dan sebagainya. Hingga akhirnya kami buatlah Gerakan Wisata Bersih,” ujar Wamenpar Ni Luh Puspa.<\/p>\n

Gerakan Wisata Bersih merupakan gerakan kolektif dalam meningkatkan daya saing destinasi pariwisata Indonesia yang lebih aman dan sehat bagi wisatawan.<\/p>\n

Dalam “Gerakan Wisata Bersih”, Kemenpar menginisiasi berbagai kegiatan menarik dan bermanfaat. Selain kegiatan bersih-bersih massal di destinasi wisata, juga ada edukasi dan kampanye untuk meningkatkan wisatawan dan masyarakat lokal, penyediaan fasilitas pendukung seperti tempat sampah yang memadai dan ramah lingkungan, serta sistem pengelolaan sampah berbasis komunitas guna menciptakan solusi yang berkelanjutan.<\/p>\n

Program ini diharapkan dapat mendukung peningkatan daya saing pariwisata Indonesia sesuai dengan aspek “health and hygiene” dalam Travel and Tourism Development Index (TTDI).<\/p>\n

Lebih lanjut Wamenpar menuturkan, dalam upaya penyebaran wisatawan di Bali, Kementerian Pariwisata bersama industri juga telah meluncurkan paket wisata 3B yakni Banyuwangi-Bali Barat-Bali Utara. Paket wisata 3B tersebut menargetkan 10 persen dari jumlah wisatawan yang datang ke Bali baik wisatawan nusantara maupun mancanegara dengan memanfaatkan jalur masuk dari Banyuwangi.<\/p>\n

Baca Juga:\u00a0Kemenpar Perkuat Kolaborasi dengan PHRI, Hadapi Tantangan di Sektor Pariwisata<\/a><\/strong><\/p>\n

“Kita pilih (GWB) di Bali Utara selain karena ada paket wisata 3B yang terus kami dorong, juga karena Lovina ini juga adalah center-nya Bali Utara. Saya ingin memperkuat posisi Lovina sebagai center-nya (destinasi) Bali Utara ini,” ujar Wamenpar.<\/p>\n

Kegiatan Gerakan Wisata Bersih (GWB) di Pantai Lovina diikuti sekitar 500 peserta terdiri dari perwakilan pemerintah pusat dan daerah, institusi pendidikan, komunitas, asosiasi, mitra kolaborasi, serta masyarakat lokal. Kegiatan ini mengumpulkan sampah yang kemudian dikirim ke Tempat Pengolahan Sementara (TPS) untuk proses pemilahan dan pengolahan lanjutan sesuai standar pengelolaan sampah terpadu.<\/p>\n

Wamenpar berharap aktivasi GWB di destinasi benar-benar menjadi gerakan dan menumbuhkan kesadaran kolektif.<\/p>\n

“Saya bermimpi bagaimana kalau setiap destinasi yang diaktivasi GWB bisa setiap bulan melakukan kegiatan bersih-bersih, tidak hanya bersama masyarakat, pelaku industri, tapi juga mengajak wisatawan,” ujar Wamenpar Ni Luh Puspa. kmnpr<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Gerakan Wisata Bersih di Lovina: Wamenpar Dorong Citra Bali Lebih Bersih dan Merata Buleleng, Nawacita | Kementerian Pariwisata (Kemenpar) mengaktivasi program Gerakan Wisata Bersih (GWB) di Pantai Lovina, Buleleng, Bali, sebagai langkah nyata mendorong penyebaran wisatawan dari wilayah Bali Selatan ke Bali Utara. Inisiatif ini diharapkan menjadi katalis pemerataan ekonomi pariwisata yang lebih adil, berkualitas, […]<\/p>\n","protected":false},"author":1459,"featured_media":251722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[38,88308,96306,87897,87363,21595],"class_list":{"0":"post-251720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nasional","8":"tag-bali","9":"tag-gerakan-wisata-bersih","10":"tag-overtourism","11":"tag-pantai-lovina","12":"tag-wakil-menteri-pariwisata-wamenpar-ni-luh-puspa","13":"tag-wisatawan"},"yoast_head":"\nGerakan Wisata Bersih di Lovina: Wamenpar Dorong Citra Bali Lebih Bersih dan Merata<\/title>\n<meta name=\"description\" content=\"Buleleng, Nawacita | Kementerian Pariwisata (Kemenpar) mengaktivasi program Gerakan Wisata Bersih (GWB) di Pantai Lovina, Buleleng, Bali\" \/>\n<meta name=\"robots\" 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