{"id":217467,"date":"2024-07-18T07:33:01","date_gmt":"2024-07-18T00:33:01","guid":{"rendered":"https:\/\/nawacita.co\/?p=217467"},"modified":"2024-07-17T12:12:20","modified_gmt":"2024-07-17T05:12:20","slug":"dorong-umkm-naik-kelas-diskominfo-jateng-bekali-digital-maketing","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2024\/07\/18\/dorong-umkm-naik-kelas-diskominfo-jateng-bekali-digital-maketing\/","title":{"rendered":"Dorong UMKM Naik Kelas, Diskominfo Jateng Bekali Digital Maketing"},"content":{"rendered":"

Dorong UMKM Naik Kelas, Diskominfo Jateng Bekali Digital Maketing<\/h1>\n

Sragen, Nawacita<\/a><\/strong> | Puluhan pelaku UMKM di Desa Plosokerep, Kecamatan Karangmalang, Sragen, antusias mengikuti pelatihan digital marketing<\/em>\u00a0dan\u00a0marketplace<\/em>, Selasa (16\/7\/2024).<\/p>\n

Kegiatan yang dihelat Dinas Komunikasi dan Informatika (Diskominfo) Jateng di desa danpingannya itu, sebagai upaya agar produk lokal naik kelas, dengan merambah pasar online<\/em>\u00a0yang lebih luas.<\/p>\n

Berlokasi di Balai Desa, para peserta mendapat materi dari PLN Icon Plus, yakni Zulia Nasution dan Rozikin Mugiono. Hadir pula, Kasubag Keuangan Diskominfo Jateng Genuk Endang Sumiwi, dan Subkoordinator Intranet dan Internet Teknologi Informasi dan Komunikasi (TIK) Diskominfo Jateng Gatot Widodo.<\/p>\n

Selama lebih dari tiga jam, peserta mendapat materi mulai dari pengertian\u00a0digital marketing<\/em>, tujuan, dan manfaatnya, hingga praktik memasarkan produk di pasar online. Antusias peserta saat sesi dialog menambah seru acara pelatihan.<\/p>\n

Pelaku UMKM Desa Plosokerep, Marni, mengaku senang mendapat kesempatan mengikuti pelatihan kali ini. Materi yang diperoleh, sangat bermanfaat untuk mengembangkan usaha produk spreinya.<\/p>\n

\"UMKM
Puluhan pelaku UMKM di Desa Plosokerep, Kecamatan Karangmalang, Sragen, antusias mengikuti pelatihan digital marketing\u00a0dan\u00a0marketplace, Selasa (16\/7\/2024).<\/figcaption><\/figure>\n

\u201cSangat bermanfaat. Biasanya saya hanya memasarkan di\u00a0facebook<\/em>, tapi di pelatihan ini bisa menambah wawasan untuk terus bisa mengembangkan usaha sprei saya,\u201d kata wanita yang akrab disapa Wiwik.<\/p>\n

Menurutnya, peningkatan pengelolaan pemasaran, mampu memicu untuk memproduksi kualitas produk dan\u00a0packaging<\/em>.<\/p>\n

\u201cJadi semangat untuk berusaha meningkatkan kualitas produk dan\u00a0packaging<\/em>. Dan juga bisa menambah\u00a0resseler<\/em>,\u201d lanjutnya.<\/p>\n

Peserta lainnya, Harsini yang kesehariannya pengrajin kerupuk, menyatakan, tidak menyangka jika pasar online ternyata memiliki banyak\u00a0platform<\/em>.<\/p>\n

\u201cProduk saya dikenal dengan kerupuk bos. Selama ini jualnya masih lokal sini atau Sragen. Dengan adanya pelatihan\u00a0digital<\/em>\u00a0marketing<\/em>\u00a0ini, saya jadi semangat untuk mengembangkan lebih baik lagi, baik pengelolaan\u00a0market<\/em>\u00a0hingga\u00a0packaging<\/em>,\u201d tuturnya.<\/p>\n

Kepala Desa Plosokerep, Yusron Basuki menuturkan, di desanya banyak potensi UMKM yang bergerak di berbagai sektor. Di antaranya, pertanian, kuliner, hingga tekstil.<\/p>\n

\u201cDi sini ada buah jambu, kerupuk, sprei, cilok dan lainnya. Ini potensi yang sedang dikembangkan,\u201d ungkapnya.<\/p>\n

Kehadiran Diskominfo dalam program Desa Binaan, menurutnya, sangat berpengaruh untuk mendorong UMKM naik kelas.<\/p>\n

\u201cKami berterima kasih kepada Diskominfo, karena memberikan dorongan dan mendampingi kami untuk berkembang. Ini program yang sangat bagus,\u201d beber Yusron.<\/p>\n

Sementara, Subkoordinator Intranet dan Internet TIK Diskominfo Jateng, Gatot Widodo menyampaikan, pihaknya terus berkomitmen untuk turut terlibat pembangunan kemajuan di provinsi ini. Selain program Desa Dampingan, pihaknya juga telah menyalurkan bantuan internet desa gratis pada 600 titik di Jawa Tengah.<\/p>\n

Baca Juga:\u00a0Pangkas Proses Ajukan Hibah, DLHK Jateng Luncurkan \u201cSiLebah Emas\u201d<\/a><\/strong><\/p>\n

Diakui, kemajuan teknologi harus diimbangi dengan kualitas SDM. Sehingga, teknologi dapat digunakan secara tepat dan bermanfaat.<\/p>\n

\u201cSaya rasa pelatihan\u00a0digital marketing<\/em>\u00a0dan\u00a0marketplace<\/em>\u00a0ink sangat penting, agar pelaku UMKM bisa memasarkan produknya di internet dan jangkauannya lebih luas,\u201d ujarnya.<\/p>\n

Menurut Gatot, selain lebih murah dan mudah,\u00a0platform<\/em>\u00a0pasar\u00a0online<\/em>\u00a0juga menjangkau calon pembeli lebih luas.<\/p>\n

\u201cKalau dulu itu pemasaran masih konvensional dan terbatas, sekarang itu lebih modern, dan menjangkau pembeli di manapun berada, hanya bermodal\u00a0handphone<\/em>,\u201d terangnya.<\/p>\n

Untuk mendukung itu, pihaknya juga memberikan bantuan internet desa gratis.<\/p>\n

\u201cSaat ini sudah 600 titik yang tersalurkan. Terutama di daerah\u00a0blank spot<\/em>, daerah wisata yang minim jaringan internet dan daerah dampingan,\u201d tandas Gatot. jtgprv<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Dorong UMKM Naik Kelas, Diskominfo Jateng Bekali Digital Maketing Sragen, Nawacita | Puluhan pelaku UMKM di Desa Plosokerep, Kecamatan Karangmalang, Sragen, antusias mengikuti pelatihan digital marketing\u00a0dan\u00a0marketplace, Selasa (16\/7\/2024). Kegiatan yang dihelat Dinas Komunikasi dan Informatika (Diskominfo) Jateng di desa danpingannya itu, sebagai upaya agar produk lokal naik kelas, dengan merambah pasar online\u00a0yang lebih luas. Berlokasi […]<\/p>\n","protected":false},"author":1459,"featured_media":217469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[80440,80441,17968,3820,17137,16317],"class_list":{"0":"post-217467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nasional","8":"tag-digital-maketing","9":"tag-diskominfo-jateng","10":"tag-jateng","11":"tag-marketplace","12":"tag-pelaku-umkm","13":"tag-umkm"},"yoast_head":"\nDorong UMKM Naik Kelas, Diskominfo Jateng Bekali Digital Maketing<\/title>\n<meta name=\"description\" content=\"Sragen, Nawacita | Puluhan pelaku UMKM di Desa Plosokerep, Kecamatan Karangmalang, Sragen, antusias mengikuti pelatihan digital marketing\u00a0dan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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