{"id":201778,"date":"2024-02-24T16:32:55","date_gmt":"2024-02-24T09:32:55","guid":{"rendered":"https:\/\/nawacita.co\/?p=201778"},"modified":"2024-02-24T16:32:55","modified_gmt":"2024-02-24T09:32:55","slug":"bank-jatim-ajak-pengusaha-bertransformasi-di-era-digitalisasi","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2024\/02\/24\/bank-jatim-ajak-pengusaha-bertransformasi-di-era-digitalisasi\/","title":{"rendered":"Bank Jatim Ajak Pengusaha Bertransformasi di Era Digitalisasi"},"content":{"rendered":"

Pengusaha diharapkan melakukan berbagai inovasi dan strategi baru.<\/h1>\n

Surabaya, nawacita<\/a>– Tantangan perekonomian Indonesia, termasuk Jawa Timur, semakin besar. Maka dari itu penting bagi para entrepreneur untuk melakukan berbagai inovasi dan strategi baru demi bisa menjawab permasalahan yang ada.<\/p>\n

Hal tersebut disampaikan oleh Direktur Keuangan, Treasury & Global Services bankjatim Edi Masrianto saat menjadi pembicara dalam talkshow<\/em> Wawasan Business Forum #TheNextGiant Suara Surabaya di di Ballroom Double Tree by Hilton Surabaya pada Jumat malam (23\/2).<\/p>\n

Hadir dalam kesempatan tersebut Prof. Rhenald Kasali, Ph.D. selaku Komisaris Utama Pos Indonesia dan Founder Rumah Perubahan serta Andanu Prasetyo selaku CEO MAKA Group & Founder Toko Kopi Tuku.<\/p>\n

Dalam paparannya, Edi menjelaskan bahwa ada beberapa tantangan yang mau tidak mau harus dihadapi oleh masyarakat, terutama pengusaha, dalam era VUCA (Volatility, Uncertainty, Complexity, Ambiguity) maupun era TUNA (Turbulency, Uncertainty, Novelty, Ambiguity) seperti yang terjadi sekarang. Antara lain ekonomi dan pasar uang, perubahan kebijakan pemerintah, digitalisasi dan teknologi, perubahan preferensi pelanggan, perubahan peta geopolitik global, serta dinamika politik dan keamanan.<\/p>\n

Yang paling penting lagi, lanjut Edi, agar siap menghadapi tahun 2024 sampai akhir nanti, entrepreneur harus mau berubah atau bertransformasi sesuai dengan perkembangan zaman.<\/p>\n

\u201dItu yang juga dilakukan oleh bankjatim. Dulu mungkin bankjatim hanya dikenal sebagai banknya ASN saja, tapi sekarang kami sudah bertransformasi. Siapapun bisa pakai bankjatim. Bahkan, kami juga punya JConnect Remittance yang bisa mewadahi transaksi para TKI di luar negeri. Jadi meskipun bank daerah, tapi koneksi kami hingga internasional,\u201d tegasnya.<\/p>\n

Dia menekankan, untuk bisa membangun sebuah bisnis yang tangguh pada tahun 2024, sangat diperlukan kedisiplinan. Baik disiplin dengan diri sendiri maupun dengan partner. Nah, untuk memastikan kedisiplinan itu bisa berjalan dengan baik, maka bisnis harus dijalankan sesuai dengan passion. Sehingga dengan begitu, apa yang dikerjakan akan konsisten dan bahkan dapat menumbuhkan kreativitas baru.<\/p>\n

Selain itu, strategi wirausaha yang tepat di zaman yang terus berkembang ini juga wajib dimiliki oleh pengusaha. Ada tiga poin solusi untuk mengatasi strategi tersebut. Pertama, orientasi pelanggan.<\/p>\n

\u201dHarus ada upaya dalam meningkatkan keterlibatan pelanggan dan memahami kebutuhan mereka. Seperti personalisasi layanan, menyediakan solusi keuangan inovatif, dan memberikan experience berbeda kepada pelanggan,\u201d papar Edi.<\/p>\n

Kedua, harus terus berinovasi demi memberikan pengalaman pelanggan yang lebih baik. Ketiga, kolaborasi. \u2018Bisnis zaman sekarang tidak bisa dijalankan sendiri, tetapi harus sharing. Kita bisa menjalin kemitraan strategis dengan organisasi dan perusahaan atau lembaga lain untuk mengatasi tantangan global secara bersama-sama,\u201d ungkap Edi.<\/p>\n

\"\"<\/a>
foto bersama peserta acara<\/figcaption><\/figure>\n

Sementara hadir dalam kesempatan yang sama, Rhenald Kasali juga mengatakan, tantangan yang dihadapi saat ini merupakan dampak dan pengaruh dari perkembangan dunia yang terjadi sejak 2023.<\/p>\n

\u201cTahun 2023 banyak hal mengejutkan. Dari analisa saya, ada sembilan kejutan dunia yang banyak mengubah strategi bisnis. Sehingga membuat pelaku usaha hingga pemerintah harus melakukan penyesuaian agar mampu menjawab tantangan,\u201d ucapnya.<\/p>\n

Baca Juga :\u00a0Saling Support, Bankjatim dan UNESA Tanda Tangani MoU di Bidang Bisnis &#038; Akademis<\/a><\/p>\n

Beberapa contoh kejutan dunia itu antara lain perang dan konflik antarnegara hingga berdampak pada ekonomi global dan pangan. Kemudian sistem jebakan finansial, munculnya\u00a0strawberry generation<\/em>, keberadaan\u00a0super intelligent\u00a0AI<\/em>, krisis rantai pasokan, pemanasan iklim, dan perombakan besar-besaran.<\/p>\n

Menurut Rhenald, untuk menghadapi berbagai kejutan dunia tersebut, maka pelaku bisnis harus banyak berbenah dan melakukan lompatan yang lebih tinggi. Sebab, yang membuat kita maju adalah lompatan. Lakukanlah lompatan dengan penuh keberanian seperti lompatan atlet yang pastinya telah melakukan berbagai persiapan dan latihan.<\/p>\n

\u201dDengan begitu, di tahun 2024 ini kita bisa landing di tempat yang tepat dengan jangkauan yang paling jauh. Dan yang perlu diingat lagi, pada era disrupsi ini, dunia usaha dan pemerintahan dituntut untuk mampu melakukan penyesuaian dan tidak terlalu birokratis,\u201d pungkasnya. (sekar)<\/p>\n","protected":false},"excerpt":{"rendered":"

Pengusaha diharapkan melakukan berbagai inovasi dan strategi baru. Surabaya, nawacita– Tantangan perekonomian Indonesia, termasuk Jawa Timur, semakin besar. Maka dari itu penting bagi para entrepreneur untuk melakukan berbagai inovasi dan strategi baru demi bisa menjawab permasalahan yang ada. Hal tersebut disampaikan oleh Direktur Keuangan, Treasury & Global Services bankjatim Edi Masrianto saat menjadi pembicara dalam […]<\/p>\n","protected":false},"author":1,"featured_media":201780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[3869,39],"class_list":{"0":"post-201778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi-dan-bisnis","8":"tag-bank-jatim","9":"tag-perbankan"},"yoast_head":"\nBank Jatim Ajak Pengusaha Bertransformasi di Era Digitalisasi - Nawacita<\/title>\n<meta name=\"description\" content=\"Pengusaha diharapkan melakukan berbagai inovasi dan strategi baru untuk menghadapi persaingan yang semakin kompetitif\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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