{"id":201324,"date":"2024-02-21T19:48:59","date_gmt":"2024-02-21T12:48:59","guid":{"rendered":"https:\/\/nawacita.co\/?p=201324"},"modified":"2024-02-21T19:48:59","modified_gmt":"2024-02-21T12:48:59","slug":"penjualan-parfum-pengharum-ruangan-melesat-di-tokopedia","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2024\/02\/21\/penjualan-parfum-pengharum-ruangan-melesat-di-tokopedia\/","title":{"rendered":"Penjualan Parfum & Pengharum Ruangan Melesat di Tokopedia"},"content":{"rendered":"

Industri lokal wewangian di Indonesia, <\/strong>terus mengalami kemajuan berkat kehadiran berbagai brand lokal.<\/h1>\n

Jakarta, nawacita<\/a> – Industri lokal wewangian di Indonesia, termasuk parfum dan pengharum ruangan atau reed diffuser, terus mengalami kemajuan berkat kehadiran berbagai brand lokal.<\/p>\n

Hal ini diungkapkan oleh Beauty and Personal Care Category Development Senior Lead Tokopedia, Stefanie Yuli bahwa di Tokopedia sendiri penjualan produk parfum naik lebih dari 2 kali lipat selama tahun 2023 jika dibandingkan dengan tahun 2020 saat pandemi lalu.<\/p>\n

Sedangkan untuk penjualan pengharum ruangan, seperti reed diffuser di Tokopedia, mengalami kenaikan hingga lebih dari 13 kali lipat di periode yang sama.<\/p>\n

\u201cHal ini mendorong Tokopedia untuk terus berkolaborasi dengan mitra strategis untuk selalu mendukung pelaku usaha lokal, termasuk di industri wewangian, menciptakan peluang bisnis lewat platform online,\u201d ungkap Stefanie.<\/p>\n

\"\"<\/a>
penjualan produk parfum naik lebih dari 2 kali lipat selama tahun 2023<\/figcaption><\/figure>\n

Di sisi lain, data internal TikTok juga mencatat nilai transaksi untuk produk parfum lokal di Shop Tokopedia pada Januari 2023 mengalami kenaikan 100% dibandingkan dengan bulan yang sama di tahun lalu. Data internal TikTok pun melihat bahwa para pembeli produk parfum lokal di Shop Tokopedia juga terdiri dari berbagai latar belakang, dan jumlah pembeli produk parfum lokal berjenis kelamin laki-laki dan perempuan di Shop Tokopedia pun seimbang.<\/p>\n

Selain itu, Tokopedia juga memberikan kemudahan bagi masyarakat mendapatkan produk rumah tangga, termasuk pengharum ruangan seperti reed diffuser, melalui kampanye Home Living Inspiration dengan deretan promo yang bisa membuat belanja online makin terjangkau.<\/p>\n

Baca Juga :\u00a0Jepang Resesi, Apa Pengaruhnya Bagi Ekonomi Indonesia?<\/a><\/p>\n

Berkat beragam kampanye yang dihadirkan, Tokopedia mencatat beberapa daerah di Indonesia mengalami kenaikan tertinggi jumlah transaksi produk parfum selama 2023, meliputi Padang Pariaman (Sumatra Barat), Kab. Pesawaran (Lampung), Demak (Jawa Tengah), Semarang (Jawa Tengah), dan Kampar (Riau), dengan kenaikan rata-rata hingga lebih dari 3,5 kali lipat.<\/p>\n

Selain itu, beberapa daerah di Indonesia dengan kenaikan tertinggi jumlah transaksi produk reed diffuser selama 2023, antara lain DKI Jakarta, Semarang (Jawa Tengah), Surabaya (Jawa Timur), Makassar (Sulawesi Selatan), Balikpapan (Kalimantan Timur), dengan kenaikan rata-rata hingga lebih dari 17 kali lipat. (sekar<\/strong>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Industri lokal wewangian di Indonesia, terus mengalami kemajuan berkat kehadiran berbagai brand lokal. Jakarta, nawacita – Industri lokal wewangian di Indonesia, termasuk parfum dan pengharum ruangan atau reed diffuser, terus mengalami kemajuan berkat kehadiran berbagai brand lokal. Hal ini diungkapkan oleh Beauty and Personal Care Category Development Senior Lead Tokopedia, Stefanie Yuli bahwa di Tokopedia […]<\/p>\n","protected":false},"author":1,"featured_media":201330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[73860,16006,65630],"class_list":{"0":"post-201324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi-dan-bisnis","8":"tag-achemist-fragrance","9":"tag-tokopedia","10":"tag-wewangian"},"yoast_head":"\nPenjualan Parfum & Pengharum Ruangan Melesat di Tokopedia - Nawacita<\/title>\n<meta name=\"description\" content=\"Industri lokal wewangian di Indonesia, termasuk parfum dan pengharum ruangan atau reed diffuser, terus mengalami kemajuan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nawacita.co\/index.php\/2024\/02\/21\/penjualan-parfum-pengharum-ruangan-melesat-di-tokopedia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penjualan Parfum & Pengharum Ruangan Melesat di Tokopedia - 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