{"id":201092,"date":"2024-02-20T11:32:15","date_gmt":"2024-02-20T04:32:15","guid":{"rendered":"https:\/\/nawacita.co\/?p=201092"},"modified":"2024-02-20T11:31:22","modified_gmt":"2024-02-20T04:31:22","slug":"belum-dipisah-menteri-teten-tiktok-shop-melanggar-aturan","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2024\/02\/20\/belum-dipisah-menteri-teten-tiktok-shop-melanggar-aturan\/","title":{"rendered":"Belum Dipisah, Menteri Teten: TikTok Shop Melanggar Aturan"},"content":{"rendered":"

Belum Dipisah, Menteri Teten: TikTok Shop Melanggar Aturan<\/h1>\n

Jakarta, Nawacita<\/a><\/strong> | MenkopUKM Teten Masduki mengatakan, platform\u00a0Tiktok Shop\u00a0milik Tiktok masih melanggar aturan. Di mana, Tiktok dia sebut masih belum melakukan pemisahan antara aplikasi media sosial dengan lokapasar alias e-commerce.<\/p>\n

“Ya pisah dong (media sosial dengan e-commerce). Kita ada dua hal kan, TikTok investasi di Tokopedia iya, tapi TikTok tetap melanggar juga iya,” ujar Teten di Jakarta, Senin (19\/2\/2024).<\/p>\n

Mengacu pada Peraturan Menteri Perdagangan (Permendag) Nomoe 31\/2023, KemenkopUKM meminta secara tegas agar layanan TikTok Shop terpisah dari aplikasi media sosial dan tidak melakukan transaksi. \u201cKami di Kemenkop sudah jelas ya, TikTok masih melanggar Permendag Nomor 31\/2023,\u201d kata dia.<\/p>\n

\"TikTok<\/a>
MenkopUKM Teten Masduki<\/figcaption><\/figure>\n

Dia juga menerangkan, pemerintah tak mempersoalkan kerja sama bisnis antara TikTok dengan Tokopedia. Menurut dia, hal tersebutlah yang masih menjadi persoalan. Tiktok, kata dia, semestinya memisahkan antara e-commerce dengan platform sosial media.<\/p>\n

“Kita tidak masalahin Tiktok investasi di Tokopedianya. Kita masalahkan TikTok dalam praktiknya masih menggunakan TikTok Shop itu terintegrasi dengan media sosial. Kita tidak ada urusan,” jelas Teten.<\/p>\n

Teten menjelaskan, pihaknya telah melakukan koordinasi antarkementerian teknis yang membahas soal adanya pelanggaran aturan Permendag Nomor 31\/2023. Menurut Teten, di dalam aturan tersebut ada yang perlu disempurnakan lebih lanjut, salah satunya masih belum diaturnya soal\u00a0predatory pricing<\/em>.<\/p>\n

Baca Juga:\u00a0TikTok Shop Gandeng Tokopedia, Begini Dampaknya ke e-Commerce Pesaingnya<\/a><\/strong><\/p>\n

“Kalau kita lihat belajar dari pengalaman China soal larangan tidak boleh menjual dibawah HPP (Harga Pokok Penjualan). HPP itu implikasinya dua, kalau tidak dilakukan tidak ada pembatasan HPP maka UMKM terpukul, kalau misalnya produk luar masuk ke Indonesia dijual di bawah HPP,” terang Teten.<\/p>\n

Menteri Perdagangan Zulkifli Hasan menyebut akan segera menandatangani revisi Permendag Nomor 50 Tahun 2020 pada Senin (25\/9\/2023) lalu. Aturan itu mengatur soal keberadaan media sosial sekaligus e-commerce seperti TikTok Shop yang saat ini berdampak pada UMKM.<\/p>\n

Zulkifli menjelaskan, TikTok sebagai social commerce hanya diperbolehkan untuk memfasilitasi kegiatan promosi barang atau jasa. Ia menegaskan, platform\u00a0social commerce<\/em> tidak boleh melakukan kegiatan transaksi jual beli secara langsung. rpblk<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Belum Dipisah, Menteri Teten: TikTok Shop Melanggar Aturan Jakarta, Nawacita | MenkopUKM Teten Masduki mengatakan, platform\u00a0Tiktok Shop\u00a0milik Tiktok masih melanggar aturan. Di mana, Tiktok dia sebut masih belum melakukan pemisahan antara aplikasi media sosial dengan lokapasar alias e-commerce. “Ya pisah dong (media sosial dengan e-commerce). Kita ada dua hal kan, TikTok investasi di Tokopedia iya, […]<\/p>\n","protected":false},"author":1459,"featured_media":201094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[32960,19075,17337,45515,58419,73767,16006],"class_list":{"0":"post-201092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi-dan-bisnis","8":"tag-e-commerce-2","9":"tag-kemenkop-ukm","10":"tag-medsos","11":"tag-menkop-ukm-teten-masduki","12":"tag-tiktok-shop","13":"tag-tiktok-shop-melanggar-aturan","14":"tag-tokopedia"},"yoast_head":"\nBelum Dipisah, Menteri Teten: TikTok Shop Melanggar Aturan<\/title>\n<meta name=\"description\" content=\"Jakarta, Nawacita | MenkopUKM Teten Masduki mengatakan, platform\u00a0Tiktok Shop\u00a0milik Tiktok masih melanggar aturan. 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