{"id":200975,"date":"2024-02-19T12:05:03","date_gmt":"2024-02-19T05:05:03","guid":{"rendered":"https:\/\/nawacita.co\/?p=200975"},"modified":"2024-02-19T11:54:59","modified_gmt":"2024-02-19T04:54:59","slug":"menkominfo-beri-4-jurus-jitu-agar-media-tetap-eksis-hadapi-tren-ai","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2024\/02\/19\/menkominfo-beri-4-jurus-jitu-agar-media-tetap-eksis-hadapi-tren-ai\/","title":{"rendered":"Menkominfo Beri 4 Jurus Jitu agar Media Tetap Eksis Hadapi Tren AI"},"content":{"rendered":"

Menkominfo Beri 4 Jurus Jitu agar Media Tetap Eksis Hadapi Tren AI<\/h1>\n

Jakarta, Nawacita<\/a><\/strong> | Menkominfo Budi Arie Setiadi membagikan empat kiat bagi perusahaan-perusahaan media agar tetap eksis di tengah perkembangan tren kecerdasan buatan atau artificial inteligence<\/i> (AI).<\/p>\n

“Pertama, berinovasi dalam proses bisnis agar tetap bersaing. Media harus menggunakan cara baru untuk meningkatkan pelanggan platform dan menarik lebih banyak pelanggan dengan akses premium,” kata Budi dalam perayaan Hari Pers Nasional (HPN) 2024 yang berlangsung hybrid<\/em> dari Jakarta Utara, Senin (19\/2\/2024).<\/p>\n

Lewat acara bertajuk “Konvensi Nasional Media Massa: Pers Mewujudkan Demokrasi di Era Digital”, Budi mengatakan saat ini media tengah melewati fase ketiga dari disrupsi digital yaitu melewati perkembangan teknologi AI.<\/p>\n

Sebagai kiat kedua, Budi mengajak perusahaan media untuk mengadopsi teknologi baru termasuk AI agar dapat dimanfaatkan sebagai peluang menumbuhkan bisnis dan berkarya dengan lebih optimal.<\/p>\n

\"menkominfo<\/a>
ilustrasi AI<\/figcaption><\/figure>\n

Menurutnya ada berbagai cara, salah satunya dengan memanfaatkan AI sebagai pengelola untuk perusahaan media melakukan diversifikasi saluran baik melalui layanan instant messaging\u00a0<\/i>dan video.<\/p>\n

“Ketiga, perusahaan media bisa melakukan upskilling<\/i> karyawan untuk memiliki kemampuan yang diperlukan menghadapi tantangan dan peluang yang ditimbulkan dari perkembangan teknologi,” kata Budi.<\/p>\n

Dan kiat terakhir, Budi menyarankan agar perusahaan media bisa menghadirkan konten-konten baru mengikuti perkembangan digitalisasi seperti membuat siniar atau podcast<\/i>.<\/p>\n

Menurutnya hal itu dapat memudahkan masyarakat untuk lebih mudah mengakses karya jurnalistik yang bisa dipercaya informasinya.<\/p>\n

Ia optimistis apabila perusahaan media melakukan keempat hal tersebut dengan berkesinambungan maka hadirnya AI sebagai bagian dari disrupsi digital bukan suatu penghalang tapi menjadi peluang untuk media bertumbuh.<\/p>\n

Baca Juga:\u00a0Menkominfo Budi Kecam Peretasan Laman Media Nasional<\/a><\/strong><\/p>\n

Budi kemudian menyebutkan pada data yang dirilis Asosiasi Surat Kabar dan Penerbitan Berita Dunia (WAN-IFRA) yang menyebutkan pendapatan industri pers global bernilai 112,4 miliar dolar AS pada 2021-2022 dan meningkat hingga 13.55 persen menjadi 130,02 miliar AS pada laporan 2022-2023.<\/p>\n

Peningkatan tersebut menunjukkan bahwa media tetap bertumbuh di tengah berlangsungnya disrupsi digital, dan menurut Budi hal itu diharapkan tetap menjaga optimisme media nasional untuk tetap eksis.<\/p>\n

“<\/b>Hal ini saya harapkan dapat membangkitkan nafas optimisme bagi rekan-rekan media semua apalagi tersedia banyak langkah bagi perusahaan-perusahaan pers menghadapi disrupsi teknologi,” ujar Budi. antr<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Menkominfo Beri 4 Jurus Jitu agar Media Tetap Eksis Hadapi Tren AI Jakarta, Nawacita | Menkominfo Budi Arie Setiadi membagikan empat kiat bagi perusahaan-perusahaan media agar tetap eksis di tengah perkembangan tren kecerdasan buatan atau artificial inteligence (AI). “Pertama, berinovasi dalam proses bisnis agar tetap bersaing. Media harus menggunakan cara baru untuk meningkatkan pelanggan platform […]<\/p>\n","protected":false},"author":1459,"featured_media":200979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[492],"tags":[63495,73263,73312,60904,73719,73720],"class_list":{"0":"post-200975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-menteri","8":"tag-artificial-intelligence-ai","9":"tag-hari-pers-nasional-2024","10":"tag-hpn-2024","11":"tag-menteri-komunikasi-dan-informatika-menkominfo-budi-arie-setiadi","12":"tag-perusahaan-media","13":"tag-tren-kecerdasan-buatan"},"yoast_head":"\nMenkominfo Beri 4 Jurus Jitu agar Media Tetap Eksis Hadapi Tren AI<\/title>\n<meta name=\"description\" content=\"Jakarta, Nawacita | Menkominfo Budi Arie Setiadi membagikan empat kiat bagi perusahaan-perusahaan media agar tetap eksis di tengah\" \/>\n<meta name=\"robots\" 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