{"id":187337,"date":"2023-11-01T17:05:38","date_gmt":"2023-11-01T10:05:38","guid":{"rendered":"https:\/\/nawacita.co\/?p=187337"},"modified":"2023-11-01T17:05:41","modified_gmt":"2023-11-01T10:05:41","slug":"mendag-zulhas-ingatkan-whatsapp","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2023\/11\/01\/mendag-zulhas-ingatkan-whatsapp\/","title":{"rendered":"Mendag Zulhas Ingatkan WhatsApp Jangan Ikut Buka Warung Usai TikTok Shop Ditutup"},"content":{"rendered":"

Mendag Zulhas Ingatkan WhatsApp Jangan Ikut Buka Warung Usai TikTok Shop Ditutup<\/h1>\n

JAKARTA, Nawacita<\/a><\/strong> – Mendag Zulhas Ingatkan WhatsApp Jangan Ikut Buka Warung, Menteri Perdagangan Zulkifli Hasan mengingatkan WhatsApp tidak perlu berjualan di dalam platform. Menurutnya WhatsApp cukup untuk mempromosikan bisnis saja.<\/p>\n

Dalam pemaparan di WhatsApp Business Summit Indonesia, Zulkifli menjelaskan posisi WhatsApp sebagai Social Commerce. Mengutip Permendag 31 Tahun 2023, platform yang disebut sebagai Social Commerce hanya boleh mempromosikan barang dan jasa saja.<\/p>\n

“Saya kira WhatsApp adanya di sini [social commerce), lebih adil. Kalau begini begini terus. Enggak usah ikut buka warung,” kata dia, Rabu (1\/11\/2023).\u00a0Posisi platform social commerce sama seperti TV. Jadi bisnis hanya bisa beriklan atau mempromosikan, bukan untuk bertransaksi.<\/p>\n

Baca Juga:\u00a0TikTok Shop Ditutup Bikin UMKM Rugi? Begini Kata Menkop Teten<\/a><\/strong><\/p>\n

Dia menjelaskan posisi yang diambil itu jadi paling adil. Menurutnya dalam berdagang yang paling penting adalah asal free dan juga fair.\u00a0“Karena ini paling fair menurut saya. Dagang itu kan enggak hanya free, tapi free dan fair,” ungkap dia.<\/p>\n

\"Mendag<\/a>
Mendag Zulhas Ingatkan WhatsApp Jangan Ikut Buka Warung Usai TikTok Shop Ditutup.<\/figcaption><\/figure>\n

Ini juga berarti, bisnis tetap dipegang oleh mereka yang memang berjualan sebelumnya bukan diambil alih platform. “Yang berjualan tetap Alfamart, Siloam, BCA, UMKM. Tapi dia [WhatsApp] mempromosikan,” kata Zulhas.<\/p>\n

Namun dia juga tak menutup kesempatan ada pihak yang ingin berjualan sebagai e-Commerce. Untuk itu juga ada aturan agar tidak diserbu barang dari luar negeri tapi kesulitan untuk berjualan di negeri lain.<\/p>\n

Sebagai informasi, aturan terkait Social Commerce tercantum dalam Peraturan Menteri Perdagangan (Permendag) No 31\/2023 tentang Perizinan Berusaha, Periklanan, Pembinaan, dan Pengawasan Pelaku Usaha dalam Perdagangan Melalui Sistem Elektronik.<\/p>\n

Revisi aturan ini memaksa TikTok untuk menutup fitur TikTok\u00a0Shop di platform media sosialnya karena pemerintah melarang perusahaan mengoperasikan ecommerce\u00a0dan media sosial dalam aplikasi yang sama serta melarang berbagi algoritma antara satu aplikasi dengan aplikasi lainnya.<\/p>\n

cnbnws.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mendag Zulhas Ingatkan WhatsApp Jangan Ikut Buka Warung Usai TikTok Shop Ditutup JAKARTA, Nawacita – Mendag Zulhas Ingatkan WhatsApp Jangan Ikut Buka Warung, Menteri Perdagangan Zulkifli Hasan mengingatkan WhatsApp tidak perlu berjualan di dalam platform. Menurutnya WhatsApp cukup untuk mempromosikan bisnis saja. Dalam pemaparan di WhatsApp Business Summit Indonesia, Zulkifli menjelaskan posisi WhatsApp sebagai Social […]<\/p>\n","protected":false},"author":1386,"featured_media":187338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[492],"tags":[1667,68068,42964,68067,32694,61719,58419,6216,18082],"class_list":{"0":"post-187337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-menteri","8":"tag-aplikasi","9":"tag-jangan-ikut-buka-warung","10":"tag-mendag-zulhas","11":"tag-mendag-zulhas-ingatkan-whatsapp","12":"tag-menteri-perdagangan","13":"tag-social-commerce","14":"tag-tiktok-shop","15":"tag-whatsapp","16":"tag-zulkifli-hasan"},"yoast_head":"\nMendag Zulhas Ingatkan WhatsApp Jangan Ikut Buka Warung Usai TikTok Shop Ditutup - Nawacita<\/title>\n<meta name=\"description\" content=\"JAKARTA, Nawacita - Mendag Zulhas Ingatkan WhatsApp Jangan Ikut Buka Warung, Menteri Perdagangan Zulkifli Hasan mengingatkan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nawacita.co\/index.php\/2023\/11\/01\/mendag-zulhas-ingatkan-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mendag Zulhas Ingatkan WhatsApp Jangan Ikut Buka Warung Usai TikTok Shop Ditutup - 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