{"id":177492,"date":"2023-08-29T16:02:18","date_gmt":"2023-08-29T09:02:18","guid":{"rendered":"https:\/\/nawacita.co\/?p=177492"},"modified":"2023-08-29T16:02:19","modified_gmt":"2023-08-29T09:02:19","slug":"dosen-unitomo-memberikan-pendampingan-manajemen-dan-rancang-digital-marketing-bagi-umkm-pasuruan","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2023\/08\/29\/dosen-unitomo-memberikan-pendampingan-manajemen-dan-rancang-digital-marketing-bagi-umkm-pasuruan\/","title":{"rendered":"Dosen Unitomo Memberikan Pendampingan Manajemen dan rancang digital Marketing bagi UMKM Pasuruan"},"content":{"rendered":"

Dosen Unitomo Memberikan Pendampingan Manajemen dan rancang digital Marketing bagi UMKM Pasuruan<\/h1>\n

Surabaya, Nawacita<\/strong>\u00a0 – Bertempat di UMKM (Usaha Mikro Kecil dan Menengah) \u201cCahaya\u201d Kabupaten Pasuruan Jawa Timur, Minggu (30\/07) Tim dosen Universitas Dr. Soetomo Surabaya (Unitomo) melaksanakan Pengabdian kepada Masyarakat (PKM) dengan tema Pengembangan Usaha Industri Makanan Dalam Rangka Meningkatkan Ekonomi Rumah Tangga.<\/p>\n

Kegiatan ini dilaksanakan 3 dosen terdiri Sri Utami Ady sebagai Ketua, sebagai anggota adalah Alvy\u00a0Mulyaningtyas dan Litafira Syahadiyanti serta melibatkan 4 mahasiswa.<\/p>\n

Menurut Sri Utami Ady sasaran mitra pada kegiatan pengabdian ini adalah Usaha Mikro “CAHAYA”, yang merupakan pelaku UMKM industri makanan yang terletak di Kabupaten Pasuruan, Jawa Timur.<\/p>\n

\u201cUMKM-Cahaya memiliki potensi besar dalam bidang usahanya. Namun, ada beberapa permasalahan yang dihadapi oleh pelaku Usaha Mikro ini diantara adalah pengelolaan manajemen usaha yang meliputi yang keuangan dan pemasaran yang belum dikelola dengan baik, sangat terbatas dan masih konvensional\u201dujar Sri Utami Ady.<\/p>\n

Baca Juga :\u00a0Pangdam V Brawijaya Beri Wawasan Kebangsaan ke Maba Unitomo<\/a><\/strong><\/p>\n

Permasalahan tersebut mendorong tim dari Unitomo untuk melakukan kegiatan pengabdian tersebut. \u201cKegiatan pengabdian masyarakat ini berfokus pada upaya kita dalam membantu memberdayakan Usaha Mikro \u201cCahaya\u201d dan UMKM di daerah sekitar agar lebih berdikari secara ekonomi, sekaligus dapat meningkatkan taraf penghidupan masyarakat di sini,” imbuh doktor bidang keuangan ini.<\/p>\n

Kegiatan pengabdian yang didanai Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi (Kemendikbudristek Dikti) tahun Anggaran 2023 ini berfokus pada 3 hal, yaitu : (1) Pelatihan dan pendampingan tata kelola usaha,(2) Pelatihan dan pendampingan manajemen keuangan dan laporan keuangan dengan sistem akutansi, serta mengedukasi cara pengajuan Kredit Usaha Rakyat ( KUR ), (3) Pelatihan dan pendampingan penggunaan sosial media instagram<\/p>\n

Ditemui di sela-sela kegiatan Litafira Syahadiyanti salah satu dosen angggota yang memandu materi digital marketing<\/i> menjelaskan beberapa tahapan dalam memulai pemasaran secara digital. terutama tentang bagaimana cara mengelola whatsapp bussiness, google bussines<\/i>, dan juga beberapa media sosial seperti instagram<\/i> dan tiktok. Penyiapan produk melalui foto\/video maupun konten yang akan diupload melalui media sosial juga memegang peran yang sangat penting.<\/p>\n

\"\"<\/a><\/p>\n

\u201cPemasaran melalui media sosial amat sangat penting dan memiliki peran dalam keberlangsungan digital marketing dalam sebuah usaha\u201d ungkap Litafira.<\/p>\n

Ia menambahkan bahwa dipendampingan ini pelaku UMKM diberikan pengetahuan tentang bagaimana mengidentifikasi target pasar potensial, memahami perilaku konsumen online<\/i>, serta teknik promosi dan branding<\/i> yang efektif.<\/p>\n

Baca Juga :\u00a0Pendatanganan MoU antara FH Unitomo Dengan SMK Ketintang<\/a><\/strong><\/p>\n

\u201cAlhamdulillah selama pelatihan, para peserta aktif terlibat, baik dalam sesi materi dan praktik langsung dengan berbagai studi kasus dengan menggunakan contoh langsung dari usaha mereka. Kami berharap dapat memberikan kontribusi yang berarti dalam memajukan sektor UMKM dan mendorong pertumbuhan ekonomi yang inklusif dengan menggabungkan pengetahuan akademik dan pengalaman praktis\u201d, kata dosen teknik informatika ini.<\/p>\n

Selanjutnya dihari lain tim pengabdian Universitas Dr Soetomo yang diketuai oleh Sri Utami Ady ini bersama Alvy\u00a0Mulyaningtyas selaku anggota melanjutkan pelatihan tentang bagaimana menentukan harga pokok pada produk dan menyusun laporan keuangan. Serta memberikan hibah alat yang dapat dipergunakan pihak Usaha Mikro<\/p>\n

\u201cCahaya\u201d untuk mendukung proses produksi. \u201cKegiatan Pengabdian ini kami tutup dengan mengadakan Focus Group Discussion<\/i> (FGD) menghadirkan narasumber profesional dibidang kuliner untuk meningkatkan skil<\/i>l<\/i> memasak dan menambah kreativitas UMKM di bidang kuliner serta mencari solusi dalam permasalan produksi dan marketing dibidang kuliner.<\/p>\n

Adapun Barang \u2013 barang yang dihibahkan berupa oven<\/i>, mixer<\/i> besar, meja lipat, papan nama dan etalase. Dengan adanya hibah alat tersebut diharapkan dapat meningkatkan kinerja dan pendapatan dari Usaha Mikro \u201cCahaya\u201d, pungkas Sri Utami Ady.<\/p>\n

Dn<\/p>\n","protected":false},"excerpt":{"rendered":"

Dosen Unitomo Memberikan Pendampingan Manajemen dan rancang digital Marketing bagi UMKM Pasuruan Surabaya, Nawacita\u00a0 – Bertempat di UMKM (Usaha Mikro Kecil dan Menengah) \u201cCahaya\u201d Kabupaten Pasuruan Jawa Timur, Minggu (30\/07) Tim dosen Universitas Dr. Soetomo Surabaya (Unitomo) melaksanakan Pengabdian kepada Masyarakat (PKM) dengan tema Pengembangan Usaha Industri Makanan Dalam Rangka Meningkatkan Ekonomi Rumah Tangga. Kegiatan […]<\/p>\n","protected":false},"author":3,"featured_media":177493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19575],"tags":[63109,63108,16317,63110],"class_list":{"0":"post-177492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pendidikan","8":"tag-dosen-unitomo","9":"tag-tim-dosen-unitomo","10":"tag-umkm","11":"tag-umkm-cahaya"},"yoast_head":"\nDosen Unitomo Memberikan Pendampingan Manajemen dan rancang digital Marketing bagi UMKM Pasuruan<\/title>\n<meta name=\"description\" content=\"Surabaya, Nawacita\u00a0 - Bertempat di UMKM (Usaha Mikro Kecil dan Menengah) \u201cCahaya\u201d Kabupaten Pasuruan Jawa Timur,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nawacita.co\/index.php\/2023\/08\/29\/dosen-unitomo-memberikan-pendampingan-manajemen-dan-rancang-digital-marketing-bagi-umkm-pasuruan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dosen Unitomo Memberikan Pendampingan Manajemen dan rancang digital Marketing bagi UMKM Pasuruan\" \/>\n<meta property=\"og:description\" content=\"Surabaya, Nawacita\u00a0 - 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