{"id":176763,"date":"2023-08-23T10:25:25","date_gmt":"2023-08-23T03:25:25","guid":{"rendered":"https:\/\/nawacita.co\/?p=176763"},"modified":"2023-08-23T12:05:12","modified_gmt":"2023-08-23T05:05:12","slug":"jualan-di-shopee-live-omzet-eiger-naik-16-kali-lipat","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2023\/08\/23\/jualan-di-shopee-live-omzet-eiger-naik-16-kali-lipat\/","title":{"rendered":"Jualan di Shopee Live, Omzet Eiger Naik 16 Kali Lipat"},"content":{"rendered":"

Jualan di Shopee Live, Omzet Eiger Naik 16 Kali Lipat<\/h1>\n

Jakarta, Nawacita<\/a><\/strong> | Selama 30 tahun berdiri, baru kali ini omzet Eiger naik 16 kali lipat dan berhasil memecahkan rekor berkat memanfaatkan fitur\u00a0live shopping<\/em>\u00a0di Shopee Live.<\/p>\n

Eiger adalah merek busana sekaligus perlengkapan kegiatan luar ruang asal Bandung yang baru-baru ini go-international. Kualitas berbagai produk Eiger seperti tas, sepatu, sandal, baju, jaket, hingga perlengkapan dan aksesori khusus kegiatan alam, menjadikannya salah satu\u00a0brand<\/em>\u00a0paling digemari milenial dan gen z pencinta alam di Tanah Air.<\/p>\n

Kepopuleran Eiger juga terbukti lewat dibukanya lebih dari 350 gerai di seluruh Indonesia. Tidak cukup hanya di Indonesia, Eiger baru-baru ini berhasil melebarkan sayapnya ke Swiss, negara yang menjadi lokasi gunung Eiger dengan ketinggian 3.970 meter di atas permukaan laut, yang menjadi inspirasi nama brand ini. Lokasi toko Eiger di Swiss terletak tepat di kaki gunung Eiger di Kota Interlaken.<\/p>\n

Berkat Shopee Live, Eiger baru-baru ini mendapatkan pencapaian baru. Omzet hingga 16 kali lipat diraup Eiger berkat memanfaatkan fitur\u00a0live shopping<\/em>\u00a0interaktif di Shopee Live.<\/p>\n

Peningkatan penjualan yang fantastis itu didapatkan pada puncak kampanye Shopee 8.8 Grand Beauty & Fashion Festival.<\/p>\n

\"Tangkapan<\/a>
Tangkapan layar live streaming Eiger di Shopee Live pada puncak kampanye Shopee 8.8 Grand Beauty & Fashion Festival.<\/figcaption><\/figure>\n

Sejak bergabung dengan Shopee pada 2017, Eiger selalu bisa memanfaatkan dengan maksimal berbagai fitur unggulan Shopee, termasuk fitur\u00a0live streaming<\/em>\u00a0di Shopee Live. Menyajikan fitur yang memungkinkan pembeli dan penjual berinteraksi secara\u00a0real-time<\/em>, Shopee Live membantu meningkatkan penghasilan Eiger secara signifikan di 2023.<\/p>\n

Keunggulan Shopee Live dibanding platform live shopping lain juga diakui oleh Digital Business Manager Eiger, Oscar Siregar. Ia mengapresiasi fitur Shopee Live dan menyadari bahwa dengan menggunakan fitur tersebut mereka bisa lebih dekat dengan konsumen dan meningkatkan penjualan.<\/p>\n

“Hasilnya sangat memuaskan, pada kampanye 8.8 Grand Beauty & Fashion Festival, kami bisa meraih pencapaian yang melebihi ekspektasi, di mana penjualan Eiger bisa meningkat hingga 16 kali lipat melalui Shopee Live. Hasil ini merupakan pencapaian baru yang luar biasa yang kami rasakan bersama Shopee, bahkan sangat signifikan dibandingkan dengan di platform lain,” ujar Oscar dalam keterangan tertulis,\u00a0beberapa waktu lalu.<\/p>\n

Shopee Live sebagai inovasi teranyar yang dirilis Shopee tak hanya berhasil dimanfaatkan oleh brand lokal yang berdiri sejak tahun 1989 tersebut, namun juga para pengusaha lainnya.<\/p>\n

Buktinya, baru-baru ini Populix merilis hasil riset yang menyebut Shopee Live sebagai fitur live streaming paling sering digunakan masyarakat Indonesia. Ini sekaligus membuktikan bahwa Shopee Live menjadi pilihan utama konsumen Tanah Air untuk berbelanja secara nyaman dan menyenangkan.<\/p>\n

Dalam survei yang dilakukan Populix pada Mei 2023, diungkapkan bahwa 69 persen responden menyebut Shopee Live sebagai Brand Used Most Often (BUMO) alias brand <\/em>fitur\u00a0live shopping<\/em>\u00a0yang paling sering digunakan oleh masyarakat Indonesia.\u00a0Platform live shopping<\/em>\u00a0lainnya menyusul di bawahnya seperti TikTok Live (25 persen), Tokopedia Play (empat persen), dan LazLive (dua persen).<\/p>\n

Riset tersebut juga mengatakan 60 persen responden menyebut Shopee Live adalah brand<\/em>\u00a0Top of Mind<\/em>\u00a0(TOM) alias merek yang pertama kali muncul di benak mereka ketika berbicara soal\u00a0live streaming shopping<\/em>\u00a0di Indonesia, jauh melampaui pesaingnya seperti TikTok Live (30 persen), LazLive (empat persen), dan Tokopedia Play (dua persen).<\/p>\n

Shopee Live juga menjadi fitur belanja secara\u00a0live<\/em> yang paling sering dipakai untuk membeli barang-barang kategori Fashion dan Kecantikan. Pada kategori Fashion, Shopee Live dipakai oleh 79 persen responden, unggul jauh di atas pesaing terdekatnya TikTok Live (44 persen).<\/p>\n

Baca Juga:\u00a0Swalayan Ikan Hias di Mojokerto yang Menawarkan 80 Jenis Ikan Air Tawar, Omzet Rp 150 Juta\/Bulan<\/a><\/strong><\/p>\n

Di kategori Kecantikan, Shopee Live juga masih jadi fitur live streaming yang paling sering dipakai oleh 71 persen responden, menyusul di peringkat selanjutnya ada TikTok Live dengan (51 persen).<\/p>\n

Fitur\u00a0live shopping<\/em>\u00a0di Shopee Live yang memungkinkan terjadinya komunikasi yang efektif antara penjual dan pembeli secara\u00a0real-time,<\/em>\u00a0membuat pengalaman berbelanja masyarakat semakin menyenangkan.\u00a0Brand<\/em>\u00a0bisa secara langsung menjawab seluruh kebutuhan informasi pembeli ketika sedang memilih barang yang ingin dibelinya sesuai kebutuhan.<\/p>\n

Dalam riset yang sama, salah satu faktor pertimbangan yang menarik perhatian pembeli untuk berbelanja di\u00a0live shopping<\/em>\u00a0adalah penawaran menarik seperti gratis ongkir dan diskon, yang juga sering ditawarkan oleh para brand di Shopee seperti Shopee Live Semua Diskon 50%.<\/p>\n

Dalam riset Populix, Shopee Live menjadi fitur\u00a0live streaming<\/em>\u00a0dengan harga paling murah, promosi dan gratis ongkir terbanyak, dan fitur\u00a0live streaming<\/em>\u00a0yang menawarkan diskon hingga\u00a0cashback<\/em>\u00a0paling besar. Inilah yang menarik perhatian\u00a0brand<\/em> sekelas Eiger untuk bergabung dalam live shopping Shopee. rpblk<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Jualan di Shopee Live, Omzet Eiger Naik 16 Kali Lipat Jakarta, Nawacita | Selama 30 tahun berdiri, baru kali ini omzet Eiger naik 16 kali lipat dan berhasil memecahkan rekor berkat memanfaatkan fitur\u00a0live shopping\u00a0di Shopee Live. Eiger adalah merek busana sekaligus perlengkapan kegiatan luar ruang asal Bandung yang baru-baru ini go-international. Kualitas berbagai produk Eiger […]<\/p>\n","protected":false},"author":1459,"featured_media":176787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[38114,55487,62757,62755,62754,62753,25456,62756],"class_list":{"0":"post-176763","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi-dan-bisnis","8":"tag-eiger","9":"tag-eiger-adventure","10":"tag-live-shopping-di-shopee-live","11":"tag-live-streaming-eiger","12":"tag-omzet-16-kali-lipat-eiger","13":"tag-omzet-eiger-naik","14":"tag-shopee","15":"tag-shopee-live"},"yoast_head":"\nJualan di Shopee Live, Omzet Eiger Naik 16 Kali Lipat<\/title>\n<meta name=\"description\" content=\"Jakarta, Nawacita | Selama 30 tahun berdiri, baru kali ini omzet Eiger naik 16 kali lipat dan berhasil memecahkan rekor berkat memanfaatkan\" \/>\n<meta name=\"robots\" content=\"index, follow, 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