{"id":154530,"date":"2022-12-21T17:46:57","date_gmt":"2022-12-21T10:46:57","guid":{"rendered":"https:\/\/nawacita.co\/?p=154530"},"modified":"2022-12-21T17:46:57","modified_gmt":"2022-12-21T10:46:57","slug":"dukung-kemandirian-umkm-lakarsantri-universitas-ciputra-bekali-konsep-entreprenur-kearifan-lokal","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2022\/12\/21\/dukung-kemandirian-umkm-lakarsantri-universitas-ciputra-bekali-konsep-entreprenur-kearifan-lokal\/","title":{"rendered":"Dukung Kemandirian UMKM Lakarsantri Universitas Ciputra Bekali Konsep Entreprenur Kearifan Lokal"},"content":{"rendered":"

Dukung Kemandirian UMKM Lakarsantri Universitas Ciputra Bekali Konsep Entreprenur Kearifan Lokal<\/h1>\n

Surabaya, Nawacita<\/span><\/strong> – Keberadaan pelaku UMKM memiliki peranan yang sangat strategis dalam membangun perekonomian suatu negara. Salah satu alasan yang menjadikan pelaku UMKM memiliki peranan yang sangat strategis dalam perekonomian dan UMKM diyakini memiliki keunggulan dalam fleksibilitas dibandingkan dengan usaha besar.<\/p>\n

Universitas Ciputra Surabaya melalui Program Insentif pengabdian masyarakat terintegrasi dengan MBKM berbasis kinerja IKU bagi perguruan tinggi swasta (PTS) 2022, dengan skema Kegiatan Kemandirian Masyarakat, melakukan pendampingan dengan tajuk Peningkatan Pengolahan Pangan Lokal bagi Masyarakat di UMKM Kecamatan Lakarsantri Surabaya.<\/p>\n

Ketua pengusul Imanuel Deny Krisna Aji, S.P., M.I.Kom., CIQnR. dengan anggota Dr. Ir. Denny Bernardus, M.M. dan Ir. Gervasius Herry Purwoko, M.T. Kegiatan pengabdian masyarakat ini meliputi Produksi Kemasan Produk Kekinian WakJail , Pembuatan Website www.uwakjamur.com, Pelatihan Mengenal Perilaku Konsumen dan peresmian Galeri UMKM Lakarsantri
\nImanuel Deny Krisna Aji, S.P., M.I.Kom menjelaskan kegiatan ini melibatkan paguyuban UMKM kecamatan UMKM lakarsantri meningkat kualitas produk lokal budidaya jamur warga lakarsantri Surabaya.<\/p>\n

Baca Juga :\u00a0Melalui MBKM, Universitas Ciputra Surabaya Dampingi Pengembangan Desa Wisata Berbasis Socipreneur<\/a><\/strong><\/p>\n

\u201cKemasan produk kekinian WakJail dibuat untuk dapat meningkatkan pengelolaan pangan lokal jamur tiram berupa kripik jamur. Dengan desain kemasan kekinian yang baru maka tampilan dari kemasan diharapkan dapat mendukung usaha UMKM Lakarsantri untuk lebih meningkatkan penjualan terutama pada saat pameran dan lebih terjaga kualitas dari produknya.<\/p>\n

Terlebih didukung dengan alat pengemasan yang sesuai dengan standar pengemasan makanan keripik sehingga kualitas produk lebih terjaga.\u201c ungkap Pak Im, panggilan khas dosen Prodi Ilmu komunikasi Universitas Ciputra ini.<\/p>\n

\"\"<\/a><\/p>\n

Imanuel menambahkan selain peningkatan kualitas produk dan kemasan juga mengajarkan pemasaran digital melalui Website yang merupakan salah satu strategi Search Engine Marketing (SEM) yang menarik untuk dilakukan oleh UMKM Lakarsantri. Melalui website UMKM dapat memperkenalkan produknya ke ranah digital yang lebih luas.<\/p>\n

Baca Juga :\u00a0Bangkitkan UMKM, Alumni Universitas Ciputra Surabaya Ajak Mahasiswa Kulineran Khas Dolly<\/a><\/strong><\/p>\n

Melalui pendampingan ini UMKM Lakarsantri kerap kali berkesempatan untuk terlibat dalam pameran baik itu skala kota maupun provinsi. Maka salah satu materi yang diberikan oleh Universitas Ciputra adalah pengenalan perilaku konsumen terutama pada saat pameran menjadi penting dilakukan dan diketahui oleh pelaku UMKM. Sehingga diharapkan pelaku UMKM mampu menjaring konsumen yang lebih luas.<\/p>\n

Pada kesempatan yang sama Sudarwi Yuliningsih selaku memberikan apresiasi kepada kegiatan yang dilakukan oleh Universitas Ciputra<\/p>\n

“Dengan dukungan ini, kita harapkan pelaku UMKM dan IKM semakin berdaya saing, sehingga dapat berkontribusi terhadap perekonomian dan juga atas dukungan pemebrian boothnya akan menjadi wadah untuk seluruh anggota UMKM Lakarsantri dapat memperkenalkan produknya. Terletak di Kantor Kecamatan Lakarsantri sehingga mudah diakses oleh banyak masayarakat\u201d pungkas Ningsih.<\/p>\n

Baca Juga :\u00a0Universitas Ciputra Surabaya Dukung Peningkatan Pengolahan Pangan Lokal<\/a><\/strong><\/p>\n

Dan kegiatan ini juga Universitas Ciputra memberikan hibah berupa barang yaitu : Rak Lipat, Ollin Folding Rack, Tiers Black, Alat Sealer Continuous Sealer FRB-888I WIRAPAX ,Booth Pameran, Booth semi container uk. 150 x 60 Hollow Brown +Acp Merah Roda 3inc dan Website .www.uwakjamur.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Dukung Kemandirian UMKM Lakarsantri Universitas Ciputra Bekali Konsep Entreprenur Kearifan Lokal Surabaya, Nawacita – Keberadaan pelaku UMKM memiliki peranan yang sangat strategis dalam membangun perekonomian suatu negara. Salah satu alasan yang menjadikan pelaku UMKM memiliki peranan yang sangat strategis dalam perekonomian dan UMKM diyakini memiliki keunggulan dalam fleksibilitas dibandingkan dengan usaha besar. Universitas Ciputra Surabaya […]<\/p>\n","protected":false},"author":3,"featured_media":154531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19575],"tags":[50996,50997,50998,50693],"class_list":{"0":"post-154530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pendidikan","8":"tag-entreprenur","9":"tag-mbkm","10":"tag-program-insentif","11":"tag-universitas-ciputra-surabaya"},"yoast_head":"\nDukung Kemandirian UMKM Lakarsantri Universitas Ciputra Bekali Konsep Entreprenur Kearifan Lokal - Nawacita<\/title>\n<meta name=\"description\" content=\"21 Dec 2022 - Ciputra Bekali Konsep Entreprenur Kearifan Lokal Surabaya, Nawacita - Keberadaan pelaku UMKM memiliki perana\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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