{"id":145543,"date":"2022-09-12T10:00:40","date_gmt":"2022-09-12T03:00:40","guid":{"rendered":"https:\/\/nawacita.co\/?p=145543"},"modified":"2022-09-12T10:01:38","modified_gmt":"2022-09-12T03:01:38","slug":"hasil-survei-catat-291-persen-pengguna-tetap-pakai-ojek-online-meski-tarif-naik","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2022\/09\/12\/hasil-survei-catat-291-persen-pengguna-tetap-pakai-ojek-online-meski-tarif-naik\/","title":{"rendered":"Hasil Survei Catat 29,1 Persen Pengguna Tetap Pakai Ojek Online Meski Tarif Naik"},"content":{"rendered":"

Hasil Survei Catat 29,1 Persen Pengguna Tetap Pakai Ojek Online Meski Tarif Naik<\/h1>\n

Jakarta, Nawacita<\/a><\/strong> | Hasil survei Polling Institute mencatat sebanyak 29,1 persen pengguna tetap pakai ojek online meski tarif naik menyusul kenaikan harga bahan bakar minyak (BBM). Pilihan itu jadi opsi utama, disusul oleh opsi untuk menggunakan sepeda motor pribadi.<\/p>\n

“Opsi untuk tetap menggunakan ojol sebagaimana biasanya itu memang tertinggi, ada 29,1 persen. Ini menunjukkan bahwa betapa tergantungnya masyarakat urban dengan transportasi ojek online,” kata Direktur Eksekutif Polling Institute Kennedy Muslim di\u00a0Jakarta, dikutip Antara, Minggu (11\/9).<\/p>\n

Respons tertinggi kedua jika kenaikan tarif ojol diberlakukan adalah menggunakan sepeda motor pribadi sebanyak 26,6 persen diikuti tetap menggunakan ojol dan kombinasi motor sendiri sebesar 14 persen, menggunakan motor sendiri\/angkutan umum 5,3 persen, atau menggunakan angkutan umum 5,3 persen.<\/p>\n

“Memang kita melihat mereka yang beralih ke angkutan umum masih sangat kecil, rata-rata di bawah enam persen,” imbuhnya.<\/p>\n

\"ilustrasi<\/a>
ilustrasi ojek online<\/figcaption><\/figure>\n

Kennedy mengemukakan kenaikan tarif ojol juga mengancam mitra ojol itu sendiri. Misalnya, dengan kenaikan tarif sebesar Rp2.000 per perjalanan, sekitar 25 persen pengguna mundur dan beralih ke moda lain.<\/p>\n

Adapun jika kenaikan tarif mencapai sekitar Rp4.000 per perjalanan, maka kemungkinan ada sekitar 72 persen pengguna yang tidak akan menggunakan ojol lagi.<\/p>\n

Oleh karena itu, meski mayoritas mitra driver setuju\/sangat setuju dengan kenaikan tarif, namun demikian konsekuensi logis sebagai dampak kenaikan tarif mendapat respons yang sangat bertolak belakang oleh mitra driver.<\/p>\n

“Mayoritas cenderung menitikberatkan pada volume order yang tidak berkurang tanpa ada kenaikan tarif, 53,1 persen. Atau bahkan cukup besar kalangan mitra yang lebih menginginkan tarif diturunkan agar order lebih banyak, 21,1 persen,” katanya.<\/p>\n

Baca Juga:\u00a0Tarif Ojek Online Naik Per 10 September, Berikut Rinciannya<\/a><\/strong><\/p>\n

Kennedy menuturkan kenaikan harga BBM kemungkinan akan menjadi faktor peredam pergeseran para pengguna ojol ke moda transportasi lain, terutama kendaraan pribadi, akibat kenaikan tarif ojol.<\/p>\n

Dengan kenaikan harga BBM pada kisaran yang kurang lebih sama, sekitar Rp2.000\/liter, sehingga harga per liter BBM subsidi menjadi setara dengan harga rata-rata tarif minimum ojol.<\/p>\n

“Ini akan menjadi pertimbangan serius bagi pengguna, terutama kelompok-kelompok yang lebih cenderung tetap menggunakan ojol meski mengalami kenaikan tarif (secara umum kelompok ini ada sekitar 29 persen), yaitu kelompok perempuan, usia 31 tahun ke atas, pendapatan semakin tinggi, dan terutama yang semakin intens dalam penggunaan ojol,” katanya.<\/p>\n

Kennedy juga mengungkapkan jika diasumsikan pola preferensi umum tersebut berlaku konstan terhadap pengguna yang cenderung beralih ke motor pribadi, maka kenaikan harga BBM paling tidak akan mengurungkan niat sekitar 7-8 persen pengguna ojol yang akan beralih menggunakan motor pribadinya. mrdk<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hasil Survei Catat 29,1 Persen Pengguna Tetap Pakai Ojek Online Meski Tarif Naik Jakarta, Nawacita | Hasil survei Polling Institute mencatat sebanyak 29,1 persen pengguna tetap pakai ojek online meski tarif naik menyusul kenaikan harga bahan bakar minyak (BBM). Pilihan itu jadi opsi utama, disusul oleh opsi untuk menggunakan sepeda motor pribadi. “Opsi untuk tetap […]<\/p>\n","protected":false},"author":1459,"featured_media":145545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[46315,44999,4492,46535,46536,46534],"class_list":{"0":"post-145543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi-dan-bisnis","8":"tag-harga-bbm-naik","9":"tag-kenaikan-tarif-ojek-online","10":"tag-ojek-online","11":"tag-pengguna-ojek-online","12":"tag-survei-polling-institute","13":"tag-tetap-pakai-ojek-online-meski-tarif-naik"},"yoast_head":"\nHasil Survei Catat 29,1 Persen Pengguna Tetap Pakai Ojek Online Meski Tarif Naik - Nawacita<\/title>\n<meta name=\"description\" content=\"Jakarta, Nawacita | Hasil survei Polling Institute mencatat sebanyak 29,1 persen pengguna tetap pakai ojek online meski 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