{"id":142973,"date":"2022-08-15T16:30:20","date_gmt":"2022-08-15T09:30:20","guid":{"rendered":"https:\/\/nawacita.co\/?p=142973"},"modified":"2022-08-15T16:30:21","modified_gmt":"2022-08-15T09:30:21","slug":"tingkatkan-bisnis-goto-layanan-gofood-kini-hadir-di-tokopedia","status":"publish","type":"post","link":"https:\/\/nawacita.co\/index.php\/2022\/08\/15\/tingkatkan-bisnis-goto-layanan-gofood-kini-hadir-di-tokopedia\/","title":{"rendered":"Tingkatkan Bisnis GOTO, Layanan GoFood Kini Hadir di Tokopedia"},"content":{"rendered":"

Tingkatkan Bisnis GOTO, Layanan GoFood Kini Hadir di Tokopedia<\/h1>\n

Jakarta, Nawacita<\/a><\/strong> | Layanan GoFood kini hadir di Tokopedia. Kehadiran layanan pesan antar makanan\u00a0online<\/em>\u00a0GoFood dalam aplikasi\u00a0Tokopedia\u00a0dinilai dapat memperkuat bisnis PT\u00a0GoTo\u00a0Gojek Tokopedia Tbk (GOTO).<\/p>\n

Associate Director of Research and Investment Pilarmas Investindo Sekuritas, Maximilianus Nico Demus, mengatakan, sinergi\u00a0GoFood\u00a0dan Tokopedia tersebut sejalan dengan penguatan\u00a0ekosistem GOTO\u00a0guna menjangkau konsumen yang lebih luas.<\/p>\n

“Ini langkah untuk membangun ekosistem yang besar. Apalagi Tokopedia ini enggak main-main karena hampir menjadi SuperApps juga. Apapun tersedia di sana. Dengan adanya GoFood, belanjanya di Tokopedia, pengirimannya pakai Gojek. Nah di tengah-tengah itu ada bayar dong tentunya, itu pakai layanan grup mereka juga. Kebayang betapa besarnya?” kata Nico dalam siaran resmi, Senin (15\/8\/2022).<\/p>\n

Sinergi itu, kata dia, akan semakin memperkuat posisi GoFood di pasar layanan pesan-antar makanan\u00a0online<\/em> yang kini mereka pimpin.<\/p>\n

\"ilustrasi<\/a>
ilustrasi GoFood Tokopedia<\/figcaption><\/figure>\n

“Pasti semakin kuat karena yang belum\u00a0install<\/em>\u00a0aplikasi GoFood pun bisa pesan lewat aplikasi Tokopedia,” kata Nico.<\/p>\n

Mengacu pada hasil riset JAKPAT yang dirilis Juli 2022, GoFood menjadi pemimpin pasar dengan kontribusi 61 persen sebagai layanan yang paling banyak digunakan. Sementara itu, riset Tenggara Strategics yang diterbitkan pada Juni 2022 menyebutkan bahwa GoFood adalah penyedia layanan pesan antar makanan\u00a0online<\/em>\u00a0yang paling diingat (top of mind<\/em>) konsumen serta menghasilkan tingkat pembelanjaan terbesar di industri.<\/p>\n

Kolaborasi tersebut juga memberikan manfaat kepada UMKM, khususnya di bidang kuliner yang berpeluang untuk terus bertumbuh di tengah cepatnya transformasi digital. Menurut Riset Lembaga Demografi Fakultas Ekonomi dan Bisnis Universitas Indonesia (LD FEB UI) pendapatan mitra UMKM GoFood pada 2021 mengalami peningkatan 66 persen dibandingkan tahun sebelumnya.<\/p>\n

“Sebenarnya sudah terlihat sejak pandemi di mana Gojek jadi kepanjangan tangan banyak masyarakat untuk belanja kebutuhan,” imbuhnya.<\/p>\n

Selain itu, munculnya layanan GoFood dalam aplikasi Tokopedia akan menguntungkan kedua pihak. Mengacu pada laporan kinerja GOTO pada kuartal pertama 2022, irisan pengguna Gojek dengan Tokopedia sebesar 21 persen (sekitar 11,6 juta pengguna). Namun sejak strategi sinergi ekosistem dijalankan, pengguna lintas platform GOTO bertumbuh sebesar 37 persen.<\/p>\n

Baca Juga:\u00a0CEO GoTo: Harga Saham Ditentukan Pasar dan Investor<\/a><\/strong><\/p>\n

Sebelum inovasi GoFood dalam Tokopedia, strategi\u00a0cross-selling<\/em>\u00a0antar platform telah dijalankan perusahaan, meliputi GoSend Car, GoKilat metode pengiriman belanja Tokopedia, dan GoPay sebagai metode pembayaran Tokopedia.<\/p>\n

Analis Samuel Sekuritas Indonesia, Muhammad Farras Farhan mengatakan kehadiran GoFood dalam aplikasi Tokopedia selaras dengan strategi\u00a0cross-pollination<\/em>\u00a0(sinergi antar-platform) yang ditetapkan GOTO dalam rangka percepatan profitabilitas.<\/p>\n

“Dengan ini maka aktivitas (transaksi) semakin meningkat,” ujarnya.<\/p>\n

Meskipun secara jangka pendek dampak peningkatan transaksi akan lebih dulu terjadi di Tokopedia, Farras menambakan, strategi\u00a0cross-pollination<\/em>\u00a0pada akhirnya akan berdampak lebih luas kepada seluruh ekosistem GOTO.<\/p>\n

Farras meyakini potensi pertumbuhan Gross Transaction Value (GTV) GOTO akan mencapai Rp710 triliun pada tahun 2022 dibandingkan realisasi sebesar Rp461 triliun pada tahun sebelumnya berkat strategi\u00a0hyperlocal<\/em>\u00a0dan\u00a0cross-pollination<\/em> ini. rpblk<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tingkatkan Bisnis GOTO, Layanan GoFood Kini Hadir di Tokopedia Jakarta, Nawacita | Layanan GoFood kini hadir di Tokopedia. Kehadiran layanan pesan antar makanan\u00a0online\u00a0GoFood dalam aplikasi\u00a0Tokopedia\u00a0dinilai dapat memperkuat bisnis PT\u00a0GoTo\u00a0Gojek Tokopedia Tbk (GOTO). Associate Director of Research and Investment Pilarmas Investindo Sekuritas, Maximilianus Nico Demus, mengatakan, sinergi\u00a0GoFood\u00a0dan Tokopedia tersebut sejalan dengan penguatan\u00a0ekosistem GOTO\u00a0guna menjangkau konsumen yang […]<\/p>\n","protected":false},"author":1459,"featured_media":142979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[22486,4928,41107,45252,41110,16006],"class_list":{"0":"post-142973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi-dan-bisnis","8":"tag-gofood","9":"tag-gojek","10":"tag-goto","11":"tag-layanan-gofood-kini-hadir-di-tokopedia","12":"tag-pt-goto-gojek-tokopedia","13":"tag-tokopedia"},"yoast_head":"\nTingkatkan Bisnis GOTO, Layanan GoFood Kini Hadir di Tokopedia - Nawacita<\/title>\n<meta name=\"description\" content=\"Jakarta, Nawacita | Layanan GoFood kini hadir di Tokopedia. 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